Key Category Facts (Cake is BIG!)
The Cake category is worth £1.2bn, and growing at 2% per annum
Nearly all UK households shop the category, making a purchase on average every two weeks
The key moments for cake are:
- Lunchtime (sweet finish to meal)
- Afternoon tea (a pick me-up)
- Tea (dinner) time (sweet finish to meal)
Cake is a diverse category
There are many different cake formats available – but the category can be broken down into three sections – lunchbox treats, tea time favourites and afternoon sharing.
Stock the key brands – these are proven nationwide sellers.
Stock a good selection of local / regional products to cater for local tastes.
Cake sales across all 6 sites have increased considerably since we implemented the new cake planograms. Cake has performed so well that we have seen an average increase in sales of 37% across all our stores!