Total Market Overview

Total Biscuits £2,622m +1.2% Sweet £2,145m +1.0% Savoury £477m +2.0%

Key Facts

Biscuits growth slowed a little to 1.2% this year, driven by Sweet biscuits.

Most major manufacturers struggled over the last 12 months, with pladis remaining the largest biscuit manufacturer, with £1 in every £5 spent on our products.

Aldi and Lidl lead the way in Own Label sales growth, continuing the wider grocery market trend, though Tesco remain the largest retailer brand in Biscuits.

Source: Kantar Worldpanel 52 w/e December 2018