Total Market Overview
Total Biscuits £2,622m +1.2% Sweet £2,145m +1.0% Savoury £477m +2.0%
Biscuits growth slowed a little to 1.2% this year, driven by Sweet biscuits.
Most major manufacturers struggled over the last 12 months, with pladis remaining the largest biscuit manufacturer, with £1 in every £5 spent on our products.
Aldi and Lidl lead the way in Own Label sales growth, continuing the wider grocery market trend, though Tesco remain the largest retailer brand in Biscuits.