The go ahead! range offers a variety of delicious, satisfying snacks all carefully portioned so you can snack smart!
Launched in 1996, go ahead! is the original pioneer of lower calorie snacking, and remains a firm consumer favourite. More than 1 in 5 UK households buy go ahead! products and 200 million go ahead! packs are sold each year.
That’s almost 400 go ahead! packs sold every minute!