I am an independent retailer, with my shop in Edgware measuring around 800 square feet. It is a neighbourhood shop with mixed, regular trade. There are 5 Biscuit bays.

Biscuits are essential – it’s an important category for my customers. I get lots of morning sales, as people have a biscuit with tea or coffee, and I can capitalise on snacking occasions too!

My Top Tip

Double-face your top selling lines! It improves call-out of the best sellers and makes the shelves simpler for my customers.

My favourite biscuit:

McVitie’s Digestives

A digestive biscuit, sometimes described as a sweet-meal biscuit, is a semi-sweet biscuit that originated in Scotland, and is popular worldwide.