I own several Best One stores of varying sizes, with the smallest being 450 square feet and the largest 2000 square feet. They are all in different locations, from an office commuter area to a local community shop.

Biscuits are an extremely profitable category in my stores – in fact, they’re in the top 3 (after soft drinks and confectionery).

My Top Tip

Stick to the Core Range and make use of Price Marked Packs (PMPs).

My favourite biscuit:

McVitie’s All Butter Shortbread

Made in Scotland, the home of the all-butter shortbread, these delicious all butter shortbread finger biscuits are individually wrapped in twos making them perfect for lunch boxes, hotel rooms or for customers on the move.