I own a Premier store, which is just under 800 square feet. The shop is on a main road – there is an office nearby, but otherwise, it’s mainly a residential area.

I have two bays for Biscuits. Promotions work well, and the Price Marked Packs help to drive my sales. I also see seasonal peaks on my sales.

My Top Tip

Categorise what sells and get rid of what doesn’t. Keep the top lines in, delete slow brands and keep up-to-date on new products through manufacturer websites.

My favourite biscuit:

Chocolate Digestives and Jaffa Cakes!

McVities Jaffa Cakes are an iconic British snack that is loved by kids and fondly remembered (and still enjoyed) by adults! They consist of a sponge cake base, topped with a layer of tangy orange flavoured jelly, and rounded off with a chocolate coating.