I own a Simply Fresh store in Faversham, measuring 1800 square feet. The shop is on a busy main road with a residential housing estate close by. We get a mixture of regulars and passing trade, so it can be a tough mix to cater to!

Biscuits are important, as they add to the basket spend. Many of our customers are on a Top-Up Mission, buying milk and bread, so we dedicate more space to biscuits to encourage customers to complete more of their routine shop with us.

My Top Tip

Biscuits need to cater to more missions. Keep an eye on demands and changes in the category – it’s very profitable if you get it right!

My favourite biscuit:

McVitie’s Chocolate Digestive

The ever popular McVities milk chocolate digestive is a much loved step-up from the plain McVities Digestive. This fantastic biscuit is enjoyed all over the world, and has been since as far back as 1925.