Welcome to Better Biscuits!

We will show you how to grow your biscuit sales through ranging, merchandising and in-store location.

Right Range, Right Store!

Selling Biscuits Advice for Retailers

Not sure about your store type?

Find out more about store types below.

5 Store Types

Primary Travel

These locations are in cities, suburbs and places with a high population density. These tend to be close to a transport hub or on main road and are primary travel stores for commuters.

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Commuter

These locations are in cities, suburbs and places with a high population density. These tend to be close to a transport hub or on main road and are primary travel stores for commuters.

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Local Convenience

These locations are in cities, suburbs or areas with a high population density. They serve the local area, housing estates and might be a local convenience store.

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Village Travel

These locations are low population density areas that be a village community shop or small town shop.

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Rural Route

These location are low population density areas and are located at transport hubs or on main road, possibly an isolated roadside.

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Snacking Growth Drivers

Balance

Discover

Togetherness

Sustain

Indulgence

Insights and Trends

Stay on up to date on the shifts in consumer behaviours, needs, and beliefs that will help you to grow your biscuit sales.

Biscuits for Everyone

Biscuits appeal to everyone at all stages of life…

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Total Market Overview

Biscuits growth slowed a little to 1.2% this year, driven by Sweet biscuits.

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Snacking Growth Drivers

We explain what the five key growth drivers for snacking are.

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Fit for the Future

We believe our products are the best out there and through innovation we are continuing to tap into a range of snacking occasions with treats that people love. We also recognise that we need to focus on delivering great taste and choice to our consumers while helping them to live healthier lifestyles.

EVERYDAY BISCUITS

EVERYDAY TREATS

HEALTHY BISCUITS

SAVOURY BISCUITS

SPECIAL TREATS

CHOCOLATE BISCUITS

NOVELTY BISCUITS

SEASONAL

Top Tip from Atul Sodha

Locate Biscuits next to hot beverages to maximise cross-selling.

The pladis Timeline

1831

The McVitie family opens its first shop in Edinburgh – starting one of the great biscuit companies

1926

Pierre Draps Sr. and sons begin making pralines in their confectionery workshop in Brussels, later becoming Godiva.

1944

As World War II ends, the Ulker brothers start baking biscuits in their small Instanbul atelier.

2008

After decades of success the Ulker family expands its group of companies, Yildiz Holding, after acquiring Godiva.

2014

Further expansion brings in United Biscuits, joining together several major family confectionery businesses.