We want to get Biscuits into more Convenience shoppers’ baskets!

There is a £13m channel opportunity.

One more trip per shopper will deliver £326 per average Convenience store.

5 Steps to Better Biscuits

2 Store Types


Stores located next to petrol forecourts or in busy commuter zones, with the perfect balance of top-up shopping and on-the-go treating

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Local Convenience

Serving the surrounding area, Local Convenience stores should offer a concise top-up range whilst capitalising on impulse and treat missions.

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Since implementing Better Biscuits, I have noticed a lot more shoppers picking up biscuits in my store – my sales have increased by 35%!

Atul Sodha, Londis Harefield

HFSS Regulations

For the latest guidance on HFSS regulations, please refer to the government website.

HFSS Regulations