Welcome to Better Biscuits!
We will show you how to grow your biscuit sales through ranging, merchandising and in-store location.
Right Range, Right Store!
Not sure about your store type?
Find out more about store types below.
5 Store Types
Primary Travel
These locations are in cities, suburbs and places with a high population density. These tend to be close to a transport hub or on main road and are primary travel stores for commuters.
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Commuter
These locations are in cities, suburbs and places with a high population density. These tend to be close to a transport hub or on main road and are primary travel stores for commuters.
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Local Convenience
These locations are in cities, suburbs or areas with a high population density. They serve the local area, housing estates and might be a local convenience store.
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Village Travel
These locations are low population density areas that be a village community shop or small town shop.
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Rural Route
These location are low population density areas and are located at transport hubs or on main road, possibly an isolated roadside.
View planogramsSnacking Growth Drivers
Balance
Discover
Togetherness
Sustain
Indulgence
Insights and Trends
Stay on up to date on the shifts in consumer behaviours, needs, and beliefs that will help you to grow your biscuit sales.
Fit for the Future
We believe our products are the best out there and through innovation we are continuing to tap into a range of snacking occasions with treats that people love. We also recognise that we need to focus on delivering great taste and choice to our consumers while helping them to live healthier lifestyles.
EVERYDAY BISCUITS
EVERYDAY TREATS
HEALTHY BISCUITS
SAVOURY BISCUITS
SPECIAL TREATS
CHOCOLATE BISCUITS
NOVELTY BISCUITS
SEASONAL
Top Tip from Atul Sodha
Locate Biscuits next to hot beverages to maximise cross-selling.
The pladis Timeline
1831
The McVitie family opens its first shop in Edinburgh – starting one of the great biscuit companies
1926
Pierre Draps Sr. and sons begin making pralines in their confectionery workshop in Brussels, later becoming Godiva.
1944
As World War II ends, the Ulker brothers start baking biscuits in their small Instanbul atelier.
2008
After decades of success the Ulker family expands its group of companies, Yildiz Holding, after acquiring Godiva.
2014
Further expansion brings in United Biscuits, joining together several major family confectionery businesses.
2016
The group is renamed pladis, after the Pleiades constellation, visible from anywhere on the planet
2017
pladis becomes one of the fastest growing companies in the sector with an annual revenue of £3.5 billion
2018
pladis products develop an international reach of more than four billion people across 120 countries