About us
Welcome to Better Biscuits, your go-to destination for innovative biscuit and snack solutions.
Better Biscuits is part of the pladis family, one of the world's fastest-growing snacking companies, and home to iconic brands like McVitie’s and Jacob’s. Our mission is to bring happiness with every bite, and we achieve this by leveraging over 300 years of baking and confectionery heritage.
We are here to help you!
At Better Biscuits, we are dedicated to helping independent and convenience store owners thrive by providing access to exclusive free product trials, free POS kits, and tailored advice to help boost your sales.
Join us on our journey to make snacking more profitable for your business.
With Better Biscuits, you can expect top-quality products, exceptional support, and a commitment to your success.
Explore our brands
We are pladis, the global snacking company behind well-loved brands including McVitie’s, Jacob’s, Flipz, Carr’s and Go Ahead.
Success stories
We believe in celebrating success and are proud to showcase the achievements of convenience store owners across the UK.
Our impact
Our brands have a long history of working with farmers to minimise our impact on the world, whilst also supporting the communities around us.