Owner stories
At Better Biscuits, we believe in celebrating success and are proud to showcase the achievements of convenience store owners across the UK.
Real Stories, Real Success
Our mission is to support independent convenience stores to grow their biscuits and snack sales. We do this through offering tailored advice and insights, free POS kits, competitions, exclusive product trials and more.
But don't just take our word for it—hear directly from the store owners already enjoying positive results from using Better Biscuits.
Here are just a few of the many success stories from our community...
"We’ve gone up about 20% in sales, which was huge for us"
Simple changes made a big impact for Samantha Dalling in Swansea.
By making her biscuits and snacks section easier to shop and more visually appealing, Samantha saw improvements not just in sales — but in customer behaviour and basket value too.
"Implementing Better Biscuits increased my sales by 20%"
We visited Bobby Singh’s BB Superstore in Pontefract, to look at his biscuits and snacks fixture.
He was amazed at the impact re-merchandising to Better Biscuits principles had on his category sales.
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What store owners say...
Mihul, Winchester
"These displays have not only made the products more visible but also driven impulse buys, which has boosted our sales."
Milan, Leeds
“Better Biscuits has given great advice and insights about products and merchandising. This has seen our biscuit sales really increase."
Linda, Tobermore
"pladis have been a fantastic partner for our store. Thanks to their support, our biscuit and snack sales have soared."
Sunthar, Stoke-on-Trent
"The Better Biscuits website has loads of useful info to help a retailer grow their store and sell more biscuits and sweet treats."
Jas, Nuneaton
“We have a huge biscuit display at our store so we originally looked at the Better Biscuits website to find a better layout. We can’t believe how much better our biscuit fixture looks now!”
Jenny, Belfast
“The free point of sale materials have made my store and fixtures look so much better and have helped increase sales.”
Gurpreet, Stourbridge
“We really appreciate the service provided and eye catching POS. We will definitely refer more to Better Biscuits as it has plenty of useful guides for retailers.”
Love, Rotherham
“Since we introduced the new products suggested by pladis, sales have increased week on week and this has been great for our store."
Heather, Lurgan
"We’ve seen a noticeable increase in customer satisfaction and repeat business since implementing Better Biscuits."
William, Parkgate
“pladis has been a fantastic partner for our store, giving practical advice on merchandising solutions and promotions. Thanks to their support our biscuit and snack sales have soared.”
Sabe, Horton Heath
“Our sales of biscuits and snacks have noticeably increased. Having this level of support is invaluable to our business.”
Shali, Chaddesdon
“Using the Better Biscuits website brings everything to life and it’s good to see how others display their stores.”