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Bobby saw 20% sales uplift with Better Biscuits

We visited Bobby Singh’s BB Superstore in Pontefract, to look at his biscuits and snacks fixture. He was amazed at the impact re-merchandising to Better Biscuits principles had on his category sales.

In August 2025 we visited Bobby Singh's BB Superstore in Pontefract, Yorkshire, to see if we could help him boost his biscuit and snack sales. Eight weeks later he shared the results.

It's easy to lose focus on your fixture

As Bobby himself admits: “To be honest, we got a little bit comfortable with our biscuits and snacks fixture”.

Watch the video to see what happened when Bobby decided to follow Better Biscuits recommendations, or read on below...

Following the basic rules had a real impact

At pladis we appreciate many independent retailers don’t have enough time to dedicate to their fixtures. That's why we created Better Biscuits - to provide simple, easy to follow advice... and to save you time.

The results have been brilliant! In just eight weeks, we’ve seen a 20% uplift in sales across the whole category.

A fixture in need of some TLC

At first glance, the fixture looked as if it would benefit from some love.

There were peanuts mixed in with the biscuits on the top shelf (at eye level), the bottom shelf was full of boxes of unrelated products, there were gaps in the display, and not all the packs were aligned or neat.

We noticed too, that the fixture could be improved with new POS and current, consistent shelf labelling.

Small changes make a big difference

After re-merchandising Bobby’s fixture to follow Better Biscuits guidelines, his biscuits and snacks fixture looked refreshed, clean and easy to shop.

Peanuts were removed from the top shelf helping to avoid any customer confusion. They were replaced with Flipz pretzels and new POS barkers to help drive eye-level impulse sales.

The whole fixture was updated with fresh shelf stripping and eye-catching price labelling. The unrelated product boxes were also removed to make space for a new crackers and snacks section.

Happier customers and increased sales

When we went back to Pontefract eight weeks later, the fixture was still looking great, and Bobby was delighted to share that overall sales had increased by 20% across the category.

It's not just Bobby's sales which have improved:

“Overall, our customers loved it. We've had some great feedback saying, oh, have you had a bit of a refit or have you changed the way you're stacking things?"

We've loved seeing the positive impact our advice has had for Bobby! So perhaps it's time you joined Better Biscuits too?

Join here