About us
We are pladis, one of the world's fastest-growing snacking companies, and home to iconic brands like McVitie’s, GODIVA, and Ülker, alongside regional favourites such as Jacob’s, Go Ahead, Flipz and more.
Our heritage is one of family names that have resonated through the years, and brands that are as loved today as they were more than a century ago.
Our purpose
pladis was formed in 2016 when our parent company, Yıldız Holding, brought together all our baked and confectionery brands under one roof. Named after the Pleiades constellation - a group of stars visible wherever you are in the world - our purpose is to bring happiness with every bite.
pladis is the proud custodian of over 300 years of baking and confectionary heritage and our 16,000-strong global team crafts delicious treats across 27 bakeries in 11 countries, with the potential to reach four billion consumers worldwide.
We have the secret to the best recipes, which is known only to the great bakers and chocolatiers. It’s not just about flavour, it’s also about feeling. Whether we’re creating recipes that endure for generations, or building a visionary business that inspires far into the future, it’s something our founding family has always understood.
In 1944, working in their small bakery in Istanbul, the Ülker brothers believed that if they created something with passion, it would be loved in return. They knew that what came out of their ovens created special moments. Shared moments. Family moments. In fact, in their minds, they weren’t baking biscuits at all. They were baking memories.
We have built on that with our aim: to be the quality brand families reach for when they want the taste of a happy moment.
The Ülkers’ vision was to bring together the finest minds and ideas in baking from around the world, bakers and chocolatiers who shared their values and their passion. Like the McVitie family, who opened their first shop on Rose Street in Edinburgh in 1832. They turned biscuit making into an art form through meticulous care for both their ingredients and their bakers. This tradition of excellence began over 100 years ago, and has endured ever since.
Legendary chocolatier Pierre Draps Jr shared the same commitment to craftsmanship and attention to detail: a drive that inspired the creation of GODIVA in 1926, now the first name in premium chocolate across the world.
pladis unites the hard work, the brave ideas, and the craftsmanship of these and other baking pioneers. They are our teachers as well as our founders. And their values and commitment inspire us to this day, generations later. They are our heroes and our history. They are pladis.
Want to know more?
For more detailed information, please visit our pladis Global pages.
