What are Cookies? 

A Cookie is a piece of data stored by a website within a browser which remembers things that a browser has done in the past, such as logging in and which pages were visited. They are used to make interaction with the website faster and easier; helping provide the best user experience of the website.


What Cookies does this website use? 

The cookies used on our websites have been categorised based on the guidelines found in the ICC UK Cookie guide. Here is a list of the cookies present on this site and what they do:


Functional Cookies 

These cookies are used to tailor the website to you by storing your preferences, and to enable certain functionality within the site.


Cookie Description 

Vimeo cookies

These cookies allow you to share information from the website on social media platforms.



This is used to store user preferences and choices as you browse the site. It disappears when your web browsing session ends.



These cookies optimize the delivery of your web pages so visitors get the fastest page load times and best performance.



These cookies ensure that your visit is counted against the licensing we have to use the McVitie’s brand font.


Local storage cookies 

These monitor whether a cookie has already been shown and clicked by a user or not.


Performance Cookies 

These cookies are used to enhance the performance of the website.


Google Analytics 

Tracks site usage to help us identify ways of improving the site. These are 3rd party cookies that can be identified by __utm prefixes. Please refer to Google Analytics (www.google.co.uk) for relevant cookie information.


Advertising/Targeting Cookies 

Doubleclick & BlueKai

These cookies serve you with advertising relevant to the user based on your browsing of the website and other websites.

Cookies are used throughout our websites and disabling them may prevent you from using certain parts of the sites.

If you want to disable Cookies please follow the instructions below (if your browser isn’t covered please consult the instructions for your browser).


Managing cookies in Google Chrome 

Click the ‘wrench’ icon

Click Options

Select the ‘Under the Hood’ tab

Under ‘Cookie Settings’ select ‘Allow all cookies’ from the drop-down to enable cookies, or ‘Block all cookies’ to disable cookies.


Managing cookies in Microsoft IE 6, IE 7 and IE 8: 

In the browser, choose Tools

Select Internet Options

Click the Privacy tab

Adjust the ‘Settings’ slider to ‘Medium’ or below to enable cookies, or adjust towards the top to disable all cookies.


Managing cookies in Mozilla Firefox: 

In the browser, choose Firefox (or ‘Tools’ at the top of your browser window) and select Options

Click the Privacy tab

Check the box labeled ‘Accept cookies from sites’ to enable to cookies, or uncheck it to disable cookies

Click OK


Managing cookies in Safari: 

From the Safari menu (Mac) or Edit menu (Windows), click Preferences

From the Security dialog box > Accept Cookies, to enable cookies click to select ‘Always’, or click to select ‘Never’ to disable cookies.

Click Close