Our Brands

We’re pladis, the global snacking company behind well-loved brands including McVitie’s, Jacob’s, Carr’s, go ahead! and Flipz.

McVitie's

With the combination of fantastic brands and a rich heritage dating back to 1830, it’s no wonder that the brand has recently been voted the UK’s Top Nostalgia food brand.

Jacob's

If it ain’t broke don’t fix it - we still use some of the same baking techniques that were used back in 1885 when the brand was established. With over 50% of all UK households buying Jacob's crackers it’s clear shoppers agree.

go ahead!

The go ahead! range offers a variety of delicious, satisfying snacks all carefully portioned so you can snack smart!