With the combination of fantastic brands and a rich heritage dating back to 1830, it’s no wonder that the brand has recently been voted the UK’s Top Nostalgia food brand.
If it ain’t broke don’t fix it - we still use some of the same baking techniques that were used back in 1885 when the brand was established. With over 50% of all UK households buying Jacob's crackers it’s clear shoppers agree.
The go ahead! range offers a variety of delicious, satisfying snacks all carefully portioned so you can snack smart!