go ahead!
The go ahead! range offers a variety of delicious, satisfying snacks all carefully portioned so you can snack smart!
Launched in 1996, go ahead! is the original pioneer of lower calorie snacking, and remains a firm consumer favourite. More than 1 in 5 UK households buy go ahead! products and 200 million go ahead! packs are sold each year.
That’s almost 400 go ahead! packs sold every minute!
go ahead! Crispy Fruit Slices
Yummy, light crispy biscuits with a delicious fruit flavoured filling perfect to liven up your snack o'clock! We know. We tried.
go ahead! Yogurt Breaks
Yummy, light, crispy biscuits with fruit flavoured fillings. Oh, and we've topped it all off with a delicious yogurty topping!
Interesting Facts
from the Annual Biscuit Review 2021
On average, shoppers bought biscuits 47 times during 2020 (2.3 packs per trip).
Biscuits are universally loved, with all demographics enjoying biscuits. However, over 45% of all biscuits consumed are by adults aged 55+.
Make go ahead! Your Best Seller
Find the right planogram for your store type and follow our 5 simple steps for success to make go ahead! the best seller in your store too.
Win a selection of core range products worth over £250
For the chance to win, relay your fixture using the Better Biscuits planogram! See our planograms to find the right size bay and store location which fits your store. Send us a before and after photo of your new relay to betterbiscuits@pladisglobal.com to be in with a chance to win!