go ahead!
The go ahead! range offers a variety of delicious, satisfying snacks all carefully portioned so you can snack smart!
Launched in 1996, go ahead! is the original pioneer of lower calorie snacking, and remains a firm consumer favourite. More than 1 in 7 UK households buy go ahead! products each year.
go ahead! Crispy Fruit Slices
Yummy, light crispy biscuits with a delicious fruit flavoured filling perfect to liven up your snack o'clock! We know. We tried.
go ahead! Yogurt Breaks
Yummy, light, crispy biscuits with fruit flavoured fillings. Oh, and we've topped it all off with a delicious yogurty topping!
Source: Nielsen Symbols & Independents Biscuits data to 05/11/2022 and Kantar Biscuits data to 25/12/2022
Interesting Facts
from the Annual Biscuit Review 2021
On average, shoppers bought biscuits 47 times during 2022 (2.2 packs per trip).
Biscuits are universally loved, with all demographics enjoying biscuits. However, over 47% of all biscuits consumed are by adults aged 55+.
Source: Kantar 52 w/e 25.12.22
Make go ahead! Your Best Seller
Find the right planogram for your store type and follow our 5 simple steps for success to make go ahead! the best seller in your store too.