Jacob’s
If it ain’t broke don’t fix it – we still use some of the same baking techniques that were used back in 1885 when the brand began. With over 50% of all UK households buying Jacob’s crackers it’s clear shoppers agree.
Jacob's Cream Crackers
Made with time honoured techniques, our cream cracker has a light and crispy texture and distinctive smooth, creamy taste that make this the original and best!
Mmm, pass me the cheddar...
Jacob's Mini Cheddars
More than one in three households buy into the 'Mighty taste of real cheese', baked not fried. Available in Original, BBQ & Ploughman's Cheese flavours in Grab bag format.
Source: Kantar 52 w/e 02.10.22
Jacob's Cheddars
The big brother of the Mini Cheddar, these delicious, crisp cheese biscuits made with real cheese.
Jacob's Crinklys
Baked and crinkled for a great flavour, these tasty alternatives to fried Crisps are 'tongue crinklyingly' good, meaning over 38% of buyers buy them again. Pick them up in Cheese & Onion Grab Bags.
Source: Kantar 52 w/e 02.10.22
Jacob's Tuc
These distinctively shaped crackers are lightly salted and meltingly moreish, perfect to snack on as they are, or you can top with something savoury or sweet for a change!
Source: Nielsen Symbols & Independents Biscuits data to 05/11/2022 and Kantar Biscuits data to 25/12/2022
Interesting Facts
from the Annual Biscuit Review 2021
On average, shoppers bought biscuits 47 times during 2022 (2.2 packs per trip).
Biscuits are universally loved, with all demographics enjoying biscuits. However, over 47% of all biscuits consumed are by adults aged 55+.
Source: Kantar 52 w/e 25.12.22
Make Jacob’s Your Best Seller
Find the right planogram for your store type and follow our 5 simple steps for success to make Jacob’s the best seller in your store too.