Jacobs Cream Crackers

Made with time honoured techniques, our cream cracker has a light and crispy texture and distinctive smooth, creamy taste that make this the original and best!

Mmm, pass me the cheddar...

Jacobs Mini Cheddars

More than one in three households buy into the 'Mighty taste of real cheese', baked not fried. Available in Original, BBQ & Branston Pickle flavours in Grab bag format.
Source: Kantar 52 w/e 01 Dec 2019

Jacobs Cheddars

The big brother of the Mini Cheddar, these delicious, crisp cheese biscuits made with real cheese.

Jacobs Crinklys

Baked and crinkled for a great flavour, these tasty alternatives to fried Crisps are 'tongue crinklyingly' good, meaning over 34% of buyers buy them again. Pick them up in Cheese & Onion or Salt & Vinegar Grab Bags.
Source: Kantar 52 w/e 01 Dec 2019

Jacobs Tuc

These distinctively shaped crackers are lightly salted and meltingly moreish, perfect to snack on as they are, or you can top with something savoury or sweet for a change!

Jacobs Cracker Crisps

With over 10,000,000 packs sold every year and a 50/50 score in an independent product test conducted by The Grocer, we know shoppers love Jacob’s Cracker Crisps!

Jacobs Tuc Sandwich

Take 2 meltingly moreish Tuc crackers and sandwich around a distinctive cheese filling, this is a savoury snack that's ready to eat and just waiting to be devoured.

Interesting Facts

from the Annual Biscuit Review 2021

On average, shoppers bought biscuits 47 times during 2020 (2.3 packs per trip).

Biscuits are universally loved, with all demographics enjoying biscuits. However, over 45% of all biscuits consumed are by adults aged 55+.

Make Jacobs Your Best Seller

Find the right planogram for your store type and follow our 5 simple steps for success to make Jacobs the best seller in your store too.

5 Steps to Success


Win a selection of core range products worth over £250

For the chance to win, relay your fixture using the Better Biscuits planogram! See our planograms to find the right size bay and store location which fits your store. Send us a before and after photo of your new relay to betterbiscuits@pladisglobal.com to be in with a chance to win!

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