McVitie’s
With the combination of fantastic brands and a rich heritage dating back to 1830, it’s no wonder that the brand has recently been voted the UK’s Top Nostalgia food brand.
McVitie's Original Digestives
McVitie's Digestives - original since 1892. Uniquely delicious, its sweet wheaty taste and distinctive size make it the undisputed king of biscuits. It is the number one brand in the Everyday Biscuits category.
McVitie’s Chocolate Digestives
We’ve been producing the nation’s favourite everyday biscuit with a layer of chocolate for over 90 years! No wonder this match made in heaven is the number 1 Sweet Biscuit brand in the UK.
McVitie’s Hobnobs
The crunchy combination of oats and golden syrup is loved by many with Hobnobs being the nation’s favourite oat based biscuit brand.
McVitie’s Chocolate Hobnobs
It wasn’t long before McVitie’s added a smooth lick of chocolate to the fantastically oaty, nobbly biscuits!
McVitie’s Jaffa Cakes
McVitie's have been producing this irresistible chocolatey orange rascal since 1927! Its light sponge cakes with dark crackly chocolate and a smashing orangey centre is simply delicious.
McVitie’s Rich Tea
Enjoy the delicate snap of beautiful biscuit simplicity. The biscuit’s great tasting crispness makes it a favourite for dunking!
Source: Nielsen Symbols & Independents Biscuits data to 05/11/2022 and Kantar Biscuits data to 25/12/2022
Interesting Facts
from the Annual Biscuit Review 2021
On average, shoppers bought biscuits 47 times during 2022 (2.2 packs per trip).
Biscuits are universally loved, with all demographics enjoying biscuits. However, over 47% of all biscuits consumed are by adults aged 55+.
Source: Kantar 52 w/e 25.12.22
Make McVitie’s Your Best Seller
Find the right planogram for your store type and follow our 5 simple steps for success to make McVitie’s a best seller in your store too.