McVitie's Original Digestives

McVitie's Digestives - original since 1892. Uniquely delicious, its sweet wheaty taste and distinctive size make it the undisputed king of biscuits. It is the number one brand in the Everyday Biscuits category.

McVitie’s Chocolate Digestives

We’ve been producing the nation’s favourite everyday biscuit with a layer of chocolate for over 90 years! No wonder this match made in heaven is the number 1 Sweet Biscuit brand in the UK.

McVitie’s Hobnobs

The crunchy combination of oats and golden syrup is loved by many with Hobnobs being the nation’s favourite oat based biscuit brand.

McVitie’s Chocolate Hobnobs

It wasn’t long before McVitie’s added a smooth lick of chocolate to the fantastically oaty, nobbly biscuits!

McVitie’s Jaffa Cakes

McVitie's have been producing this irresistible chocolatey orange rascal since 1927! Its light sponge cakes with dark crackly chocolate and a smashing orangey centre is simply delicious.

McVitie’s Rich Tea

Enjoy the delicate snap of beautiful biscuit simplicity. The biscuit’s great tasting crispness makes it a favourite for dunking!

Interesting Facts

from the Annual Biscuit Review 2021

On average, shoppers bought biscuits 47 times during 2020 (2.3 packs per trip).

Biscuits are universally loved, with all demographics enjoying biscuits. However, over 45% of all biscuits consumed are by adults aged 55+.

Make McVitie’s Your Best Seller

Find the right planogram for your store type and follow our 5 simple steps for success to make McVitie’s a best seller in your store too.

5 Steps to Success


Win a selection of core range products worth over £250

For the chance to win, relay your fixture using the Better Biscuits planogram! See our planograms to find the right size bay and store location which fits your store. Send us a before and after photo of your new relay to to be in with a chance to win!

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