Industry news
Turn up the heat with Jacob's and Frank's RedHot collaboration
We are turning up the heat across the Jacob’s baked snack range with a limited edition collaboration with Frank’s RedHot, the world’s #1 hot sauce.
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Industry news
Industry news
Consumer favourites Jacob’s Mini Cheddars, Jacob’s Crinklys and Jacob’s Bites, are being given a spicy makeover with Frank’s iconic blend of flavour and heat.
Limited edition sizzling collaboration
Our crispy, crunchy savoury snacks are heating up just in time for summer, making them the perfect choice for sharing between friends and family, or as an irresistible treat for one.
Kate Stokes, Marketing Manager at pladis UK&I, comments:
"As shoppers continue their hunt for bold and exciting flavour innovations, we’re excited to kick things up a notch with Frank’s RedHot."
“We know the UK’s love of spice is here to stay, particularly among young snackers,”
Kate Stokes, Marketing Manager, pladis UK&I
Availability:
The Jacob's Mini Cheddars and Jacob's Crinklys versions will be rolling out across wholesale depots from 7th July 2025, with both available as a 15x90g case in £1.25 price marked packs.
Merchandising recommendation:
To maximise your sales, we'd recommend placing these in your Crisps and Snacks fixture alongside similar impactful taste and heat products:
- Doritos Dinamita
- McCoys Hot 'n' Spicy
- Wotsits Crunchy Extra Flamin' Hot
- Cheetos Twisted Flamin' Hot
Source:
* Nielsen data to 07/06/25
