New limited-edition Jaffa Cakes Hot Honey Flavour

McVitie’s unveils the latest limited-edition to its Jaffa Cakes lineup: Hot Honey Flavour.

Riding the wave of the ‘swicy’, spicy-sweet food trend

The new limited edition McVitie’s Jaffa Cakes Hot Honey Flavour combines the sweetness of honey with chilli heat in a delicious jelly covering the light sponge cake base and coated in the Jaffa Cake signature crackly dark chocolate.

This launch builds on the success of limited edition Jaffa Cola Bottle, where hot honey is a flavour that’s trending globally amid a bigger movement that’s seen people embrace sweet and spicy across a wide range of food products.

Jessica Woolfrey, Marketing Manager, pladis UK&I

This ‘heat meets sweet’ trend has taken the savoury world by storm, and McVitie's are now boldly bring it into Jaffa Cakes. It packs a punch and has the ability to drive buzz, especially among younger consumers, just like Jaffa Cola Bottle did.

The McVitie’s Jaffa Cakes core range is being supported with a far-reaching marketing, PR and social campaign in the coming months, so now is the time to stock up on all Jaffa Cakes flavours.

McVitie’s Jaffa Cakes Hot Honey are rolling out across wholesale depots from July.