McVitie’s launch the brand new Club Layers Orange

The famous McVitie’s Club brand is moving into confectionery for the first time with new McVitie’s Club Layers Orange.

Club Layers Orange is perfect for on-the-go snacking

McVitie’s Club Layers Orange – a generously coated thick milk chocolate bar with a delicious orange flavoured cream filling and multiple layers of crisp wafer – is perfect for on-the-go snacking, lunch breaks or as an indulgent treat.

The iconic McVitie’s Club is a £32m* brand and, by taking the biscuit brand into a new category, confectionery, we can recruit new and younger consumers.”

Olivia Haley, Brand Manager, pladis UK&I

Olivia continues:

“We know that On-The-Go confectionery overtrades among younger consumers, and we also know that Orange is our #1 best performing McVitie’s Club flavour."

“There is currently no Chocolate & Orange single serve wafer bar in market, so we’ll be driving differentiation with the launch of McVitie’s Club Layers Orange, as well as bringing category value by launching such a famous and much-loved name into the confectionery category for the first time.”

Source:

* Nielsen Chocolate Confectionery data to 28/12/24