New Jacob’s Bites set to take you on a sensory adventure

Jacob’s launches a brand new Jacob’s Bites range which includes Sweet Chilli & Sour Cream, Red Leicester, Mature Cheddar & Caramelised Onion and Smoked Paprika flavour.

Brand new Jacob’s Bites range

The crackers brand unveils an array of irresistible new flavours, offering something for everyone with their perfect blend of crispy and crunchy textures.

Designed to elevate any snacking experience to sensational new heights, Jacob’s has announced the launch of a brand-new innovation in August 2024 – Jacob’s Bites.

Jacob’s Bites are a light and crispy snacking cracker, irresistibly moreish and packed full of punchy flavour. Packaged in a convenient box, they are the perfect pick for sharing with your pals.

There are four exciting and distinctive flavours, each one baked with plenty of bite to excite the senses.

For a balanced tangy yet sweet profile, Mature Cheddar and Caramelised Onion are a must, whilst those who enjoy a bit of heat will love the Sweet Chilli and Sour Cream. The Red Leicester flavour offers a nutty, cheesy and indulgent crunch, whilst the Smoked Paprika delivers on smoky, peppery delight.

A robust, crispy and crunchy baked cracker, Jacob’s Bites are ideal dipped or topped in your choice of accompaniment, although thanks to the powerful flavours they are just as tasty when snacked on solo.

Whether you're looking for a snack to share with your colleagues, or a quick bite to grab for a get together with your pals, these multi-sensory bites are set to delight.

On November 8th 2024 at Wembley Stadium, Jacob’s Bites took home Gold in The Grocer's New Product & Packaging Awards. This award celebrates this breakthrough innovation within the savoury biscuit category.

Asli Ozen Turnhan, CMO at pladis UK&I said: “We’re so excited and proud with what we have created in Jacob’s Bites. It’s a brand-new offering, and unlike anything we’ve ever done before. The product really delivers on quality ingredients, flavour and texture – one Bite is all it takes, and we know the nation will be as hooked as we are!”