Industry news

Ülker Dubai Chocolate launches in the UK

One of Turkey’s most iconic food brands is arriving on UK shelves with the launch of Ülker Dubai Chocolate.

pladis is bringing a Turkish favourite to UK shelves with the launch of Ülker Dubai Chocolate - a rich, chocolate-coated bar filled with pistachio paste and crunchy kadayif pastry.

A bold new take on indulgence

For over 80 years, Ülker has been a household name across Turkey and beyond, known for its trusted quality, bold flavours, and innovative treats.

Now coming to the UK, Ülker Dubai Chocolate is a luxurious bite that’s already made waves on social media, with over 442,000 TikTok posts under #dubaichocolate and top videos reaching 6.9 million views.

This rich and crunchy bar is perfect for gifting, sharing, or simply as an indulgent treat.

Ülker Dubai Chocolate is a celebration of flavour and craftsmanship and, as a brand rooted in tradition and loved across generations, we’re proud to bring this indulgent favourite to UK consumers.

Catherine Morgenroth, Marketing Manager, pladis UK&I

Availability:

Ülker Dubai Chocolate will be rolling out across wholesale depots during September 2025, and will be available as a case containing 6 CDUs. Each CDU contains 6 individual 93g bars - totalling 36 bars per case.

Merchandising recommendation:

To maximise your sales, we'd recommend placing these in your Chocolate and Confectionery fixture alongside similar premium / speciality block chocolates: