Trends and insights
In the fast-paced world of convenience retail, Counter Display Units (CDUs) have proven to be a powerful tool for driving impulse purchases and boosting sales.
In today’s busy convenience store environment, Counter Display Units (CDUs) are a proven way to boost impulse purchases and increase sales. But how can you use CDUs to benefit your store?
Studies have shown that over 70% of purchasing decisions are made in-store, meaning that whilst customer's might come in with an "idea" of what they want... they are susceptible to last minute decisions and impulse buying. As a result, CDUs are strategically placed to take advantage of this.
Positioning CDUs at checkout counters or high-traffic areas is an effective way to grab attention at the point when shoppers are most likely to add an extra unplanned item to their basket.
Their compact design also makes them ideal for showcasing small, high-margin items such as chocolate bars, snacks and seasonal products.
Counter Display Units also come in a wide variety of sizes, offering you the flexibility to tailor your till counter area to suit different product types. Find out more below...
Smaller CDUs are perfect for stores with limited counter space or compact layouts. They fit neatly at the till or near high-traffic areas, making it easy to showcase best-sellers without clutter.
These units can be stocked with quick-grab favourites and rotated regularly to keep the display fresh and relevant.
Think... Gold Billions Bars, Club Layers and Mini Cheddars grab bags.
Medium and large CDUs work best in stores with more floor space, creating a bold focal point that draws shoppers in. These units allow for a wider product mix—seasonal lines, multipacks, and premium options—giving customers more choice and boosting basket spend.
Regularly refreshing the contents keeps the display engaging and encourages repeat purchases.
Think... everything from your small CDU plus Flipz pretzels and Jacob's Bites.
Ultimately, CDUs convert footfall into sales by combining strategic placement, shopper psychology, and efficient design. Whether launching a new product or amplifying a bestseller, CDUs help convenience stores optimise every inch of space and every second of shopper attention.
Source:
Medallion Retail – Counter Displays: 7 Design Lessons for POP Success
Sunbelt Plastics – Using Countertop Display Stands to Feature High-Demand Items in Convenience Stores
