Trends and insights
As shoppers kick off the New Year with healthier habits, now’s the moment for retailers to rethink their ranges and maximise demand for better‑for‑you products.
As the New Year begins, health-conscious resolutions take centre stage for many shoppers. For convenience store owners, this presents a prime opportunity to tailor their range and store layout to meet rising demand for better-for-you products.
Consumers are increasingly seeking nutritious, functional, and plant-based options. According to NielsenIQ, 66% of UK shoppers actively pursue health and wellness goals, but price remains a key barrier. Convenience stores can respond by offering affordable, accessible choices that align with these goals.
Stocking a balanced mix of healthy snacks, low-sugar drinks, protein-rich options, and plant-based alternatives is essential. Items like oat bars, veggie crisps, and nut-based milks appeal to wellness-focused shoppers. Functional foods, such as those that offer benefits like energy, immunity, or focus are also gaining traction.
Placement is key. Position healthy items at eye level and near high-traffic zones such as the entrance, drinks fridges, and checkout.
Group products by mission, e.g. “Post-Gym Fuel” or “Better Breakfasts”—to help shoppers navigate with purpose.
Use clear signage and shelf talkers to highlight nutritional benefits and value pricing.
Fresh food is becoming a major draw. Offering made-to-order salads, protein boxes, and fruit pots can elevate the store’s health credentials. Even small stores can introduce chillers with pre-packed nutritious meals or smoothies to meet demand for quick, wholesome options.
Consider loyalty schemes that reward healthy purchases or bundle offers that encourage trial. Partnering with local fitness groups or wellness influencers can also boost visibility and credibility.
By aligning with evolving health trends, convenience stores can become trusted destinations for everyday wellness, without sacrificing speed or simplicity.
Source: Nielsen IQ
