Trends and insights
As Halloween continues to grow in popularity, convenience stores are well placed to capitalise on the increased demand for sweet treats this October.
With Halloween spending in the UK quadrupling in the last 10 years*, this spooky season is growing fast as a retail moment and it’s no longer just about sweets. Biscuits are becoming a credible part of the treat mix and convenience stores are in a strong position to make the most of it.
During Halloween, shoppers are looking for variety and multi-packs. While confectionery still leads, biscuits offer something different. Mini packs, chocolate-coated formats and fun shapes bring excitement and appeal to families who want to mix things up. They’re also a great option for parents who want to offer a treat that feels a little more balanced.
McVitie’s Minis are a great example of this; with the likes of McVitie’s Penguin and Friends, Mini Gingerbread Man and Iced Gems all offering mini packs of fun shapes.
Convenience stores thrive on impulse and immediacy, which means visibility is everything. Themed packs are a big part of Halloween, such as the likes of McVitie’s Jaffaween Cake Bars.
Halloween-themed products should be placed where they’ll be seen. Near the till, by the entrance or alongside soft drinks and party supplies. Shippers and clip strips work well in smaller stores and help drive those quick unplanned purchases.
Timing matters too. Shoppers start thinking about Halloween earlier than expected so having stock in place by late September helps build momentum. Point of sale materials can help position biscuits as part of the Halloween occasion. Not just a snack but a seasonal essential.
Halloween is a time for indulgence and biscuits are more than capable of delivering. With the right formats, smart placement and a bit of seasonal flair, convenience retailers can make biscuits part of the Halloween ritual and drive real commercial impact.
Sources:
* Source: www.finder.com/uk/banking/halloween-statistics
