Snack Attack: What UK shoppers want from convenience stores

Convenience store shopper habits and behaviours are always evolving... making it essential for store owners to be aware of the latest trends. In this article we'll share some key insights to bear in mind for 2025. 

"Top-up" missions are a new focus

Consumers are visiting local shops more frequently — now averaging 2.3 trips per week — but buying fewer items per visit, with basket sizes remaining flat. Instead, many are doing “top-up” missions, grabbing just what they need, when they need it. Snacks are often at the top of that list.

Price sensitivity is rising

With inflation at 3.8%, shoppers are more budget-conscious. Offering a strong range of own-label products and clear promotions — especially round-pound pricing, which drives the highest impulse purchasing — can help attract value-focused customers. Visibility matters too: 74% of shoppers prefer when all products are in one place, so placing deals near the entrance or till can boost impulse sales.

Health and lifestyle trends are reshaping baskets

Nearly 40% of shoppers now identify as very health-conscious, and 51% actively avoid ultra-processed foods (UPFs). Stocking low-sugar, plant-based, and no-alcohol options — especially those with added benefits like protein (36%), vitamins, or gut health — can appeal to younger, wellness-focused consumers. Clear labelling and dedicated shelf space are key.

Food-to-go is growing

With planned top-up missions up 3% points year-on-year, fresh sandwiches, salads, and hot snacks are driving footfall, especially at lunch. Adding a coffee machine or bakery section can turn a quick visit into a regular habit. 

Digital signage help drive impulse purchases

Retailers are increasingly turning to digital signage and retail media to drive impulse purchases and streamline operations. Sainsbury’s has introduced digital displays in convenience formats to highlight meal deals and soft drinks, offering time-saving benefits and reducing staff costs. Tactics used by bigger supermarkets can also be considered for smaller local convenience stores.

Locally produced and sourced products

Community-led retailing is gaining traction. Stores can expand fresh and local ranges, including bakery and butchery, to strengthen their role as community hubs. This approach resonates with family-led missions and builds shopper loyalty through local trust and relevance.

By staying flexible and listening to what customers want, convenience retailers can not only survive but thrive in today’s fast-changing market.

Source: Lumina Intelligence, Convenience Strategy Forum Q3 2025, September 2025