Trends and insights

What’s coming up in November 2025: Key dates for retailers

As the nights get darker, November brings Bonfire Night celebrations, Black Friday Sales and pre-Christmas preparations. Now is the time to plan for a successful festive season.

November is all about preparation. As the festive season edges closer, shoppers begin browsing for Christmas gifts, stocking up on seasonal treats, and planning ahead for celebrations. For convenience retailers, it’s the perfect time to start building excitement—and boosting biscuit sales.

Here’s what’s coming up and how you can make the most of it in-store.

Dates for your diary

5th November

Bonfire Night Celebrations

Bonfire Night isn’t just a one-evening event—many shoppers will be celebrating across the weekends before and after with fireworks parties, family gatherings, and cosy nights in.

Retail Tips:

- Create a “Bonfire Night Treats” display with shareable formats and warming flavours

- Position biscuits near hot drinks and seasonal snacks

- Popular picks include Chocolate Digestives and Penguin bars

24-30 November

Black Friday Week

While traditionally focused on tech and big-ticket items, Black Friday has become a broader retail moment. Shoppers are in deal-hunting mode, so it’s a great time to offer value-led promotions.

Retail Tips:

- Highlight price-marked packs and bundle deals

- Use signage to create a “Black Friday Biscuit Deals” section

- Pair biscuits with hot drinks or snacks for cross-category value

Seasonal Opportunities

All November

Christmas Starts Now

Shoppers are already thinking festive, and biscuit tins, boxes, and seasonal flavours are high on their lists. Don’t wait until December—get ahead by stocking up early and creating a dedicated Christmas display.

Retail Tips:

- Set up a “Festive Favourites” zone with biscuit boxes, tins, and limited-edition flavours

- Promote multi-buy offers to encourage early stocking up

- Top sellers will include McVitie’s Victoria Biscuits and Jacob’s Festive Selection Crackers

All November

Cosy Season Continues

With colder weather here to stay, comfort-led snacking remains strong. Shoppers are looking for warming, indulgent treats to enjoy at home.

Retail Tips:

- Promote chocolate, ginger, and oat-based biscuits as seasonal favourites

- Create a “Tea & Biscuit” pairing display near hot drinks

- Popular picks will include McVitie’s Hobnobs, Digestives (especially chocolate ones) and Ginger Nuts

Stock Up Early on Christmas Favourites

Shoppers are already planning their Christmas food lists, and biscuit tins, savoury snacks, and seasonal favourites are high on the agenda.

Look out for festive caddies of Treeslets, Mini Cheddars, Twiglets and Crinklys, as well as Jacob's cracker boxes and classic biscuit selections like Family Circle and Victoria.

These products are perfect for gifting, sharing, and seasonal snacking—so give them pride of place in your display.