Our brands
We are pladis, the global snacking company behind well-loved brands including McVitie’s, Jacob’s, Flipz, Carr’s and Go Ahead.
McVitie's
With the combination of fantastic brands and a rich heritage dating back to 1830, it’s no wonder McVitie’s was voted the UK’s Top Nostalgia food brand.
Jacob's
Jacob's is the number one savoury biscuit brand and has been baking its delicious savoury snacks, packed with flavour and crunch, since 1851.
Flipz
Flipz pretzels offer three dimensional snacking, with a sweet, salty and crunchy taste sensation like no other! Guaranteed to satisfy all those cravings.
Carr's
We've been baking pioneers since 1831. That's almost 200 years of crafting to create the perfect balance of crispy texture and meltingly delicious flavours.
Go Ahead
We believe that snacking doesn’t have to be dull or complicated. That’s why we are committed at Go Ahead to create delicious fruity snacks, to bring a little smile to your day.