Industry news
Shoppers and Retailers have a chance to WIN this Summer
Timed to leverage the exciting sports events this summer, Jacob's launches a new on-pack promotion offering both shoppers and retailers a Chance to Win.
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Industry news
Industry news
Jacob’s have launched a new on-pack promotion across Crinklys BIG, Twiglets and Mini Cheddars Cheeselets baked snacks range, with shoppers having a chance to win a Sony home stadium set-up worth £5,000*. Even better, retailers also have an opportunity to win a £1,500 set-up too.
Leverage the summer of sport
The Jacob's promotion is timed to leverage the exciting sporting events this summer which are key for the crisps and snacks category as sales rise steeply when friends and family gather to enjoy their favourite sports.
After purchase, shoppers can simply scan the QR code on pack to be in with a chance to win a Sony home stadium set-up.
Store Owners Chance to Win
Independent retailers also have the chance to win a Sony home stadium set-up worth £1,500 or one of 60,000+ Sony Bluetooth travel speakers, by scanning the QR code on participating PMP cases**.
You can also enter via www.winbigwithjacobs.co.uk where full terms and the privacy notice are available. The promotion is running from now until 26 July 2026.
New limited edition flavours
To coincide with the promotion, pladis is extending its consumer favourite Jacob’s Mini Cheddars range with two new limited edition flavours, Mini Cheddars Chipotle & Lime flavour and Mini Cheddars Nacho Cheese flavour.
Mini Cheddars Chipotle & Lime flavour combines the smoky heat of chipotle peppers with the bright acidity of lime, creating a vibrant and zesty taste, while Mini Cheddars Nacho Cheese flavour combines cheese with spices for a rich, savoury taste.
We’re combining on-trend culinary flavours, such as the popular smoky spice chipotle with cooling lime, and adding a super-cheesy twist to our baked cheese favourites.
Kate Stokes, Marketing Manager, pladis UK&I
Availability
The new Mini Cheddars limited edition flavours will be rolling out across wholesale depots during April 2026.
Chipotle & Lime flavour will be available as a 15x90g case in £1.25 price marked packs, and a 10x150g case. Nacho Cheese flavour will only be available in a 10x150g case, RRP £2.
Merchandising recommendation:
With 58% of Crisps & Snacks purchases made outside of the main fixture (especially during times of big sporting events), we highly recommend placing these new flavours in off-shelf locations.
We'd also suggest placing these within your Baked snacks section (e.g. Cheez-It), and grouping them with your existing Mini Cheddars flavours.
* Terms and conditions apply.
** A qualifying purchase and smartphone, email and internet are required. Entrants must be 18+ and must be UK Wholesale Business Account Holders. Buy any one case of any qualifying Jacob’s products within the promotional period. Upload the receipt and enter business details. A maximum of one entry is permitted per valid purchase invoice.
