New Product Innovations

Looking to keep your shelves fresh and your customers happy? Well you can with these exciting new products from our market-leading brands. From bold new flavours of McVitie's & Jacobs to new chocolate blocks & bars, all of our innovation is available now from your local wholesaler. 55% of convenience store shoppers buy on impulse, so stocking new products is key to growing sales*.

Our Latest Products

22

McVitie's Signature Chocolate Truffle Bars

35g

McVitie's Signature Chocolate Truffle Bars

35g

Signature Chocolate Truffle Bars have a thick milk chocolate shell encasing a smooth chocolate cream filling and a crunchy cocoa biscuit centre.

McVitie's Signature Chocolate Truffle Bars - PMP £0.89 - 24x35g / Packet Barcode: 5000168015729 / Case Barcode: 5000168015712.

McVitie's Signature Chocolate Truffle Bars bar code

McVitie's Signature Crispy Wafer Bars

45g

McVitie's Signature Crispy Wafer Bars

45g

Signature Crispy Wafer bars feature layers of crisp wafer and hazelnut cream in thick, velvety milk chocolate, delivering a satisfying combination of crunchiness and smoothness.

McVitie's Signature Crispy Wafer Bars - PMP £0.89 - 18x45g / Packet Barcode: 5000168015705 / Case Barcode: 5000168015699.

McVitie's Signature Crispy Wafer Bars bar code

McVitie's Milk Chocolate Digestives Grab Pack

100g

McVitie's Milk Chocolate Digestives Grab Pack

100g

McVitie's golden-baked, crunchy wheat biscuits, topped with a layer of its signature silky-smooth, milk chocolate. McVitie's Chocolate Digestives are the nation's favourite biscuits.

McVitie's Milk Chocolate Digestives Grab Pack - PMP £0.89 - 10x100g / Packet Barcode: 5000168015071 / Case Barcode: 5000168015064.

McVitie's Milk Chocolate Digestives Grab Pack bar code

McVitie's Digestives The Original Biscuits Grab Pack

90g

McVitie's Digestives The Original Biscuits Grab Pack

90g

Golden-baked to a secret recipe since 1892, McVitie’s original Digestives are loved for their classic crunch, distinctive, salty-sweet wheat flavour and true Britishness. McVitie's biscuits are True Originals.

McVitie's Digestives The Original Biscuits Grab Pack - PMP £0.50 - 10x90g / Packet Barcode: 5000168015095 / Case Barcode: 5000168015088.

McVitie's Digestives The Original Biscuits Grab Pack bar code

Mini Cheddars Cheeselets Baked Snacks

90g

Mini Cheddars Cheeselets Baked Snacks

90g

Tangy, square-shaped snacks with edge, crunch that pops, cheese that zzzzzings. From the bakers of Mini Cheddars.

Jacob’s Mini Cheddars Cheeselets Baked Snacks - PMP £1.25 - 15x90g / Packet Barcode: 5000168012551 / Case Barcode: 5000168012544.

Mini Cheddars Cheeselets Baked Snacks bar code

Mini Cheddars Cheeselets Baked Snacks Share Bag

150g

Mini Cheddars Cheeselets Baked Snacks Share Bag

150g

Tangy, square-shaped snacks with edge, crunch that pops, cheese that zzzzzings. From the bakers of Mini Cheddars.

Mini Cheddars Cheeselets Baked Snacks Share Bag - 10x150g / Packet Barcode: 5000168014258 / Case Barcode: 5000168014234.

Mini Cheddars Cheeselets Baked Snacks Share Bag bar code

Mini Cheddars Cheeselets Baked Snacks Multipack

6 x 24.5g

Mini Cheddars Cheeselets Baked Snacks Multipack

6 x 24.5g

Tangy, square-shaped snacks with edge, crunch that pops, cheese that zzzzzings. From the bakers of Mini Cheddars.

Mini Cheddars Cheeselets Baked Snacks Multipack - 12x6x24.5g / Packet Barcode: 5000168012575 / Case Barcode: 5000168012568.

Mini Cheddars Cheeselets Baked Snacks Multipack bar code

Mini Cheddars Cheeselets Cheese and Onion Baked Snacks Share Bag

150g

Mini Cheddars Cheeselets Cheese and Onion Baked Snacks Share Bag

150g

Tangy, square-shaped snacks with edge, crunch that pops, cheese that zzzzzings. From the bakers of Mini Cheddars.

Mini Cheddars Cheeselets Cheese and Onion Baked Snacks Share Bag - 10x150g / Packet Barcode: 5000168014449 / Case Barcode: 5000168014456.

Mini Cheddars Cheeselets Cheese and Onion Baked Snacks Share Bag bar code

Mini Cheddars Cheeselets Cheese and Onion Baked Snacks Multipack

6 x 24.5g

Mini Cheddars Cheeselets Cheese and Onion Baked Snacks Multipack

6 x 24.5g

Tangy, square-shaped snacks with edge, crunch that pops, cheese that zzzzzings. From the bakers of Mini Cheddars.

Mini Cheddars Cheeselets Cheese and Onion Baked Snacks Multipack - 12x6x24.5g / Packet Barcode: 5000168012650 / Case Barcode: 5000168012667.

Mini Cheddars Cheeselets Cheese and Onion Baked Snacks Multipack bar code

Jacob's Crinklys BIG Cheese and Onion Flavour Baked Snacks

90g

Jacob's Crinklys BIG Cheese and Onion Flavour Baked Snacks

90g

Salt and Vinegar Flavour Crinkled Snack Biscuits. Baked with Passion. At Jacob's we are dedicated to baking the best snacks, so our Jacob's Crinklys are guaranteed to deliver savoury satisfaction time after time.

Jacob's Crinklys BIG Cheese and Onion Flavour Baked Snacks - PMP £1.25 - 15x90g / Packet Barcode: 5000168011349 / Case Barcode: 5000168011332.

Jacob's Crinklys BIG Cheese and Onion Flavour Baked Snacks bar code

Jacob's Crinklys BIG Cheese and Onion Flavour Baked Snacks Share Bag

150g

Jacob's Crinklys BIG Cheese and Onion Flavour Baked Snacks Share Bag

150g

Cheese and Onion Flavour Crinkled Snack Biscuits. Baked with Passion. At Jacob's we are dedicated to baking the best snacks, so our Jacob's Crinklys are guaranteed to deliver savoury satisfaction time after time.

Jacob's Crinklys BIG Cheese and Onion Flavour Baked Snacks Share Bag - 10x150g / Packet Barcode: 5000168014531 / Case Barcode: 5000168014524.

Jacob's Crinklys BIG Cheese and Onion Flavour Baked Snacks Share Bag bar code

Jacob's Crinklys BIG Salt and Vinegar Flavour Baked Snacks

90g

Jacob's Crinklys BIG Salt and Vinegar Flavour Baked Snacks

90g

Salt and Vinegar Flavour Crinkled Snack Biscuits. Baked with Passion. At Jacob's we are dedicated to baking the best snacks, so our Jacob's Crinklys are guaranteed to deliver savoury satisfaction time after time.

Jacob's Crinklys BIG Salt and Vinegar Flavour Baked Snacks - PMP £1.25 - 15x90g / Packet Barcode: 5000168014609 / Case Barcode: 5000168014593.

Jacob's Crinklys BIG Salt and Vinegar Flavour Baked Snacks bar code

Jacob's Crinklys BIG Salt and Vinegar Flavour Baked Snacks Share Bag

150g

Jacob's Crinklys BIG Salt and Vinegar Flavour Baked Snacks Share Bag

150g

Salt and Vinegar Flavour Crinkled Snack Biscuits. Baked with Passion. At Jacob's we are dedicated to baking the best snacks, so our Jacob's Crinklys are guaranteed to deliver savoury satisfaction time after time.

Jacob's Crinklys BIG Salt and Vinegar Flavour Baked Snacks Share Bag - 10x150g / Packet Barcode: 5000168014517 / Case Barcode: 5000168014500.

Jacob's Crinklys BIG Salt and Vinegar Flavour Baked Snacks Share Bag bar code

Jacob's Crinklys BIG Prawn Cocktail Flavour Baked Snacks

90g

Jacob's Crinklys BIG Prawn Cocktail Flavour Baked Snacks

90g

Prawn Cocktail Flavour Crinkled Snack Biscuits. Baked with Passion. At Jacob's we are dedicated to baking the best snacks, so our Jacob's Crinklys are guaranteed to deliver savoury satisfaction time after time.

Jacob's Crinklys BIG Prawn Cocktail Flavour Baked Snacks - PMP £1.25 - 15x90g / Packet Barcode: 5000168014579 / Case Barcode: 5000168014586.

Jacob's Crinklys BIG Prawn Cocktail Flavour Baked Snacks bar code

McVitie's Pink Raspberry & Cream Flavour Digestives

232g

McVitie's Pink Raspberry & Cream Flavour Digestives

232g

McVitie’s golden-baked, crunchy wheat biscuits, topped with a luscious raspberry and cream-flavour coating, bringing together nostalgic flavours in a fun, fruity and irresistibly moreish bite.

Whether you’re enjoying the summer of sport, a biscuit break with friends or looking to perk up a sunny picnic, McVitie’s Pink Digestives are the season's ultimate sweet treat.

McVitie's Pink Raspberry & Cream Flavour Digestives - PMP £2.25 - 12x232g / Packet Barcode: 5000168008561 / Case Barcode: 5000168008547.

McVitie's Pink Raspberry & Cream Flavour Digestives bar code

McVitie's Jaffa Cakes Hot Honey Flavour

110g

McVitie's Jaffa Cakes Hot Honey Flavour

110g

We're sweet, but we can be a little fiery...

McVitie's Jaffa Cakes: Chocolate on top, sponge on the bottom, and a fiery sweet hot honey flavour bit in the middle. 10 light sponge cakes with dark crackly chocolate and a hot honey flavour centre. Hot Stuff!

McVitie's Jaffa Cakes Hot Honey Flavour - PMP £1.49 - 12x110g / Packet Barcode: 5000168006994 / Case Barcode: 5000168006987.

McVitie's Jaffa Cakes Hot Honey Flavour bar code

McVitie's Club Layers Orange

39.5g

McVitie's Club Layers Orange

39.5g

McVitie’s Club Layers Orange – a generously coated thick milk chocolate bar with a delicious orange flavoured cream filling and multiple layers of crisp wafer.

McVitie's Club Layers Orange - PMP £0.79 - 24x39.5g / Packet Barcode: 5000168007236 / Case Barcode: 5000168007229.

McVitie's Club Layers Orange bar code

McVitie's Signature Caramel Dark Chocolate Rounds

109g

McVitie's Signature Caramel Dark Chocolate Rounds

109g

A crunchy biscuit covered in thick dark chocolate with a gooey caramel centre.

At McVitie's, we know how special biscuit moments can be. That's why we have crafted our most deliciously decadent range yet. Expertise honed over generations means we've mastered the crunch, paired with just the right amount of smooth, beautifully rich chocolate. With everything just right for when you need something a little bit special at the end of the day. Utterly satisfying. Infinitely irresistible. Definitely moreish. McVitie's Signature.

McVitie's Signature Caramel Dark Chocolate Rounds - 15x109g / Packet Barcode: 5000168009001 / Case Barcode: 05000168008998.

McVitie's Signature Caramel Dark Chocolate Rounds bar code

Jacob's Crinklys Frank's RedHot Original Flavour Baked Snacks

90g

Jacob's Crinklys Frank's RedHot Original Flavour Baked Snacks

90g

Frank's RedHot Original Flavour Crinkled Snack Biscuits. Baked with Passion. At Jacob's we are dedicated to baking the best snacks, so our Jacob's Crinklys are guaranteed to deliver savoury satisfaction time after time.

Jacob's Crinklys Frank's RedHot Original Flavour Baked Snacks - PMP £1.25 - 15x90g / Packet Barcode: 5000168007694 / Case Barcode: 5000168007687.

Jacob's Crinklys Frank's RedHot Original Flavour Baked Snacks bar code

Jacob's Crinklys Frank's RedHot Original Flavour Baked Snacks Share Bag

150g

Jacob's Crinklys Frank's RedHot Original Flavour Baked Snacks Share Bag

150g

Frank's RedHot Original Flavour Crinkled Snack Biscuits. Baked with Passion. At Jacob's we are dedicated to baking the best snacks, so our Jacob's Crinklys are guaranteed to deliver savoury satisfaction time after time.

Jacob's Crinklys Frank's RedHot Original Flavour Baked Snacks Share Bag - 10x150g / Packet Barcode: 5000168007656 / Case Barcode: 5000168007649.

Jacob's Crinklys Frank's RedHot Original Flavour Baked Snacks Share Bag bar code

Jacob’s Mini Cheddars Frank's RedHot Original Flavour Baked Snacks

90g

Jacob’s Mini Cheddars Frank's RedHot Original Flavour Baked Snacks

90g

Hello, We're Mini Cheddars! Yes we might be on the mini side, but we go big big big on the cheese! That means melty, moreish deliciousness in every bite. Because there's always room for more cheese in your snack-life. Right?

Jacob’s Mini Cheddars Frank's RedHot Original Flavour Baked Snacks - PMP £1.25 - 15x90g / Packet Barcode: 5000168007731 / Case Barcode: 5000168007724.

Jacob’s Mini Cheddars Frank's RedHot Original Flavour Baked Snacks bar code

Ülker Dubai Style Chocolate Bars

93g

Ülker Dubai Style Chocolate Bars

93g

Indulge in the rich and decadent flavours of Ülker Dubai Chocolate crunchy kadayif with pistachio filling milk chocolate bar. Made with the finest ingredients, this delectable treat features a crispy kadayif shell filled with creamy pistachio filling and coated in smooth milk chocolate.

Each case contains 6 CDUs. Each CDU will contain 6 individual bars.

Ülker Dubai Style Chocolate Bar - 6x6x93g / Packet Barcode: 5000168011134 / CDU Barcode: 5000396057379 / Case Barcode: 5000168011127.

Ülker Dubai Style Chocolate Bars bar code

Source: * Shopper Intelligence, pladis Path to Purchase Research 2024