Simple changes, 20% sales uplift: Sam’s Better Biscuits story
We visited Samantha Dalling in Swansea to see how using Better Biscuits POS and planograms helped drive impulse sales and deliver a 20% uplift in her biscuits category.
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Running a small independent store means every fixture has to earn its space. After following Better Biscuits advice, Sam Dalling saw how simple merchandising changes could make her biscuits and snacks category work harder.
The challenge of limited time and space
Like many independent retailers, Samantha’s biggest challenges were time and space.
After hearing about Better Biscuits through her local pladis representative, she decided to explore the platform to see how it could help her make the most of her existing fixture — without adding pressure or complexity.
Watch this video to see what Samantha had to say, or read on below...
Simple changes that transformed the fixture
After signing up to Better Biscuits, Samantha accessed free POS, planograms and merchandising advice — and quickly put it into action.
One of the biggest changes was introducing clearer POS and shelf strips, alongside adding a secondary siting at the front of store to reinforce key lines and drive impulse purchases.
The point of sale really gave the stand a complete makeover. It’s so eye-catching when customers walk in.”
The results were quick and significant
By making her biscuits and snacks section easier to shop and more visually appealing, Samantha saw improvements not just in sales — but in customer behaviour and basket value too.
Sam explains:
“We’ve gone up about 20% in sales, which was huge for us."
"We also saw a lot more impulse buying — customers were coming in and picking up more from the fixture.”
Absolutely go for it. It’s free, everything is there, and Better Biscuits helps you make simple changes that deliver real results.
Whether supported by a rep or done in her own time, Better Biscuits gave Samantha the tools she needed to make her fixture work harder — and deliver standout results.
We've loved seeing the positive impact our advice has had for Dalling's General Store! So perhaps it's time you joined Better Biscuits too?