About us
Better Biscuits is a free support programme created by pladis, the company behind household favourites like McVitie’s, Jacob’s, and many more.
Designed specifically for independent convenience retailers, Better Biscuits helps stores grow their biscuit and snack sales through expert advice, free resources, and tailored merchandising support.
Why it exists
With around 35,000 independent convenience stores across the UK, Better Biscuits was launched to fill a gap in category support. As the market leader in biscuits, pladis recognised the need to provide clear, actionable guidance to help retailers optimise their biscuit fixtures and drive sales.
Discover more from the video below...
What we offer
Better Biscuits is a one-stop shop for biscuit and snack merchandising support, where members can access:
- Free stock*: A welcome case of biscuits just for signing up
- Free marketing materials*: Including point-of-sale kits to boost visibility
- Tailored advice: Planograms and product range recommendations suited to different store formats
- Time-saving tools: All resources are designed to be easy to use and jargon-free, helping busy retailers make quick improvements
Real Results
Retailers using Better Biscuits have reported impressive results. One store owner in Swansea saw a 20% increase in biscuit sales within just two months of implementing the advice and using the provided POS materials.
You can see more Owner Success Stories here.
Joining Better Biscuits is simple and completely free. Retailers just need to sign up online to start receiving support—and receive a free case of biscuits to get started.
Paul Burns, Head of Impulse Performance & Planning, pladis UK&I
Ready to grow your sales?
Join the thousands of UK convenience store's already enjoying the benefits of Better Biscuits. Sign-up for free today and start benefiting from expert support and free resources.
* Terms and conditions apply