Five Steps to Better Biscuits
Biscuits are a big and important category and at pladis we have an ambition to grow the category by £13m! Follow our steps to maximise your biscuit fixture sales.
Stock the Best Sellers
With over 4,600 biscuit lines available in Convenience, selecting the perfect Biscuit range can be confusing!
However, with 80% of sales coming through just 7% of products, putting the best sellers on fixture is key to driving sales.
Providing clear core range advice is at the heart of what we do – discover our shopping list of best sellers below!Best Sellers
Make the fixture easy to shop
Convenience stores have a lower satisfaction rate in convenience vs. grocery, with 47% of shoppers walking away if they can’t find what they are looking for.
It is important to make the fixture easy to shop through clear merchandising – and we have planogram suggestions to suit every store type!Planograms
Drive excitement through new news
Convenience shoppers are 26% more likely to have purchased a new product vs. grocery shoppers and overall NPD contributes more to category growth than in Grocery Mults.
Capitalise on the desire to try something new through making sure you bring new products to your range, and drive impulse purchasing through making sure it catches the eye of the shopper.
Make biscuits impossible to miss
Convenience shoppers are 50% more likely to pick up from secondary displays than grocery shoppers.
It’s important to locate Biscuits at high footfall areas to attract shopper attention and use kit solutions to help the biscuits stand out on shelf.
Cater to new events and occasions
Convenience shoppers needs and missions are changing and the way to cater to these new snacking occasions is through new flavours and formats.
It’s important to think about pushing Biscuits beyond just year-round roll wrap and pushing into white space to drive incremental sales. 92% celebrate a seasonal event, showing a need for Biscuits to play in this space.
Source: Nielsen Symbols & Independents Biscuits data to 05/11/2022 and Kantar Biscuits data to 25/12/2022