Setting up a Google business profile

There's no questioning the power of the internet when promoting your business. That's why creating a strong online presence is so important when trying to find new customers and keep existing ones.

Setting up a Google Business Profile is a great place to start. Free to create and easy to do, creating a profile will help people find your business on Google Search and Google Maps.

Let's discuss the benefits of creating a profile, and then follow our step-by-step guide to get you started...

Why set up a Google Business Profile?

• Stand Out on Google - A Google Business Profile helps increase your visibility to people using Google Search and Maps, giving you a great chance they’ll visit your store. You can even personalise your profile with photos, offers, posts, and more.
• Manage Your Profile Easily - You can manage your profile directly from Google Search and Maps, making it convenient to update information and engage with customers.
• Highlight Essential Info - Add important details like your phone number, opening hours, and attributes (e.g. Post Office, lottery machine) to show what makes your store unique.
• Connect with Customers - Update customers with the latest news via posts, offers, and events. Respond to reviews and frequently asked questions to build trust.
• Showcase Your Products and Services - List your products, services, and special offers to make it easy for customers to do business with you.

Create and manage your Google Business Profile in 6 easy steps 

1. Create Your Account - Head to www.google.com/business and sign in with your Google account. If you don’t have one, you’ll need to create it first. Then enter your business name, choose the most relevant category, and add your store location.
2. Add Key Business Details - Fill in essential information like your opening hours, contact details, website link, delivery options etc. The more complete your profile, the easier it is for shoppers to find and trust you.
3. Verify Your Business - Google will ask you to verify your business to confirm it’s real. This can be done by phone, email, or postcard. Just follow the instructions provided to complete the process.
4. Upload Photos and Branding - Add high-quality images of your store, products, and signage. This helps your listing stand out and gives shoppers a feel for what to expect.
5. Share Updates and Offers - Use your profile to share news, promotions, or seasonal offers. Regular updates keep your listing fresh and encourages repeat visits.
6. Engage with Customers - Monitor and respond to customer reviews and questions promptly. Positive interactions build trust and show that you’re active and customer-focused.

By setting up a Google Business Profile, you can enhance your digital presence and attract more customers to your store. It's a simple and effective way to stand out and connect with your audience.