Best Selling On-The-Go Products

On-The-Go Sweet Biscuits are a popular treat in the convenience sector. 2025 saw the category being valued at £107m, growing +8% value vs 2024. We can anticipate even further growth in 2026 given the fact that these snacks suit the nature of the impulse mission. Stock up on customer favourites to further this growth!

On-The-Go : Sweet Biscuits

12

1. McVitie's Club Layers Orange

39.5g

1. McVitie's Club Layers Orange

39.5g

McVitie’s Club Layers Orange – a generously coated thick milk chocolate bar with a delicious orange flavoured cream filling and multiple layers of crisp wafer.

McVitie's Club Layers Orange - PMP £0.79 - 24x39.5g / Packet Barcode: 5000168007236 / Case Barcode: 5000168007229.

1. McVitie's Club Layers Orange bar code

2. LU Mikado & Go Milk Chocolate Biscuits

39g

3. Kinder Cards Wafers

25.6g

4. Nutella & Go! Hazelnut Chocolate Spread and Breadsticks Snack Pot

48g

5. Kellogg's Rice Krispies Squares Marshmallow Snack Bar

28g

6. Flipz Milk Chocolate Coated Pretzels

80g

6. Flipz Milk Chocolate Coated Pretzels

80g

Flipz pretzels offer three dimensional snacking, with a sweet, salty and crunchy taste sensation. Rich milk chocolate combined with salty, crunchy pretzels makes Flipz Milk Chocolate the ultimate snacking delight. The perfect grab and go treat, bite-size Flipz are a snacking sensation to share with your mates. Anytime is the right time for a flippin' awesome snack!

Flipz Milk Chocolate Coated Pretzels - PMP £1.49 - 12x80g / Packet Barcode: 5000168005966 / Case Barcode: 5000168005959.

6. Flipz Milk Chocolate Coated Pretzels bar code

7. Kellogg's Rice Krispies Squares Chocolate Snack Bar

36g

8. McVitie's Gold Billions Wafer Golden Caramel Chocolate Bar

39.5g

8. McVitie's Gold Billions Wafer Golden Caramel Chocolate Bar

39.5g

Cream Filled Wafer Bar with Milk Chocolate and White Chocolate and Caramel Flavoured Coating. An icon reimagined. Gold Billions Wafer is the first ever new product from the much loved McVitie’s Gold brand since it was launch 35 years ago. The Gold Billions Wafer bar features delicious layers of crispy wafer and cream filling enrobed in a chunky case of the iconic golden caramel chocolate.

McVitie's Gold Billions Wafer Golden Caramel Chocolate Bars - PMP 79p - 24x39.5g / Packet Barcode: 5000168005713 / Case Barcode: 5000168005706.

8. McVitie's Gold Billions Wafer Golden Caramel Chocolate Bar bar code

9. KP Choc Dips Original Milk Chocolate Pot

28g

10. Kellogg's Rice Krispies Squares Caramel & Chocolate Snack Bar

36g

11. Sesame Snaps

30g

12. Kellogg's Nutri-Grain Strawberry Bar

37g

Source: Nielsen IQ Symbols & Independents L26W data to 13.12.2025, composite ranked on Value, £ROS and Unit ROS. Products greater than 10% Weighted Distribution

On-The-Go : Baked Savoury Snacks

12

1. Walkers Wotsits Really Cheesy

60g

2. Walkers Monster Munch Roast Beef

72g

3. Walkers Monster Munch Sweet & Spicy Flamin' Hot

72g

4. Walkers Monster Munch Pickled Onion

72g

5. KP Space Raiders Beef

70g

6. Jacob's Crinklys Cheese and Onion Baked Snacks

90g

6. Jacob's Crinklys Cheese and Onion Baked Snacks

90g

Cheese and Onion Flavour Crinkled Snack Biscuits. Baked with Passion. At Jacob's we are dedicated to baking the best snacks, so our Jacob's Crinklys are guaranteed to deliver savoury satisfaction time after time.

Jacob's Crinklys Cheese and Onion Baked Snacks - PMP £1.25 - 15x90g / Packet Barcode: 5000168039770 / Case Barcode: 5000168039763.

6. Jacob's Crinklys Cheese and Onion Baked Snacks bar code

7. Golden Wonder Transform-a-Snack Saucy BBQ

56g

8. Jacob’s Mini Cheddars Original Baked Snacks

90g

8. Jacob’s Mini Cheddars Original Baked Snacks

90g

Hello, We're Mini Cheddars! Yes we might be on the mini side, but we go big big big on the cheese! That means melty, moreish deliciousness in every bite. Because there's always room for more cheese in your snack-life. Right?

Jacob’s Mini Cheddars Original Baked Snacks - PMP £1.25 - 15x90g / Packet Barcode: 5000168039718 / Case Barcode: 05000168039701.

8. Jacob’s Mini Cheddars Original Baked Snacks bar code

9. Golden Wonder Transform-a-Snack Spicy

56g

10. Burton's Fish 'N' Chips Salt & Vinegar Flavour Baked Snacks

110g

11. Walkers Wotsits Giants Really Cheesy

130g

12. Golden Wonder Transform-a-Snack Beef

56g

Source: Nielsen IQ Symbols & Independents L26W data to 13.12.2025, composite ranked on Value, £ROS and Unit ROS. Products greater than 10% Weighted Distribution