Best Selling On-The-Go Products

On-the-Go Sweet Biscuits are a hot commodity in the convenience sector, valued at £124 million and experiencing an impressive growth of +43.9% in 2024. With such rapid expansion, it's vital to stock the top-performing products to tap into this lucrative market. Uncover the leading On-the-Go sweet biscuits and ensure your shelves are stocked with the best sellers!

On-The-Go : Sweet Biscuits

12

1. LU Mikado & Go Milk Chocolate Biscuits

39g

2. McVitie's Gold Billions Wafer Golden Caramel Chocolate Bar

39.5g

2. McVitie's Gold Billions Wafer Golden Caramel Chocolate Bar

39.5g

Cream Filled Wafer Bar with Milk Chocolate and White Chocolate and Caramel Flavoured Coating. An icon reimagined. Gold Billions Wafer is the first ever new product from the much loved McVitie’s Gold brand since it was launch 35 years ago. The Gold Billions Wafer bar features delicious layers of crispy wafer and cream filling enrobed in a chunky case of the iconic golden caramel chocolate.

McVitie's Gold Billions Wafer Golden Caramel Chocolate Bars - PMP 79p - 24x39.5g / Packet Barcode: 5000168005713 / Case Barcode: 5000168005706.

2. McVitie's Gold Billions Wafer Golden Caramel Chocolate Bar bar code

3. Kellogg's Rice Krispies Squares Marshmallow Snack Bar

28g

4. Kellogg's Rice Krispies Squares Chocolate Snack Bar

36g

5. Kellogg's Rice Krispies Squares Caramel & Chocolate Snack Bar

36g

6. McVitie's Gold Billions Wafer Chocolate & Hazelnut Bar

39.5g

6. McVitie's Gold Billions Wafer Chocolate & Hazelnut Bar

39.5g

Hazelnut Flavour Cream Filled Wafer Bar with Milk Chocolate and White Chocolate and Caramel Flavoured Coating with layers of Crisp Wafer & Cream Filling.

McVitie's Gold Billions Wafer Chocolate & Hazelnut Bars - PMP 79p - 24x39.5g / Packet Barcode: 5000168005737 / Case Barcode: 5000168005720.

6. McVitie's Gold Billions Wafer Chocolate & Hazelnut Bar bar code

7. KP Choc Dips Original Milk Chocolate Pot

28g

8. Nutella & Go! Hazelnut Chocolate Spread and Breadsticks Snack Pot

48g

9. Kellogg's Nutri-Grain Strawberry Bar

37g

10. Flipz Milk Chocolate Coated Pretzels

80g

10. Flipz Milk Chocolate Coated Pretzels

80g

Flipz pretzels offer three dimensional snacking, with a sweet, salty and crunchy taste sensation. Rich milk chocolate combined with salty, crunchy pretzels makes Flipz Milk Chocolate the ultimate snacking delight. The perfect grab and go treat, bite-size Flipz are a snacking sensation to share with your mates. Anytime is the right time for a flippin' awesome snack!

Flipz Milk Chocolate Coated Pretzels - PMP £1.49 - 12x80g / Packet Barcode: 5000168005966 / Case Barcode: 5000168005959.

10. Flipz Milk Chocolate Coated Pretzels bar code

11. Kellogg's Coco Pops Cereal Milk Bar

20g

12. Kinder Cards Wafers

25.6g

On-The-Go : Baked Savoury Snacks

12

1. Walkers Monster Munch Roast Beef

72g

2. Walkers Monster Munch Flamin' Hot

72g

3. Walkers Monster Munch Pickled Onion

72g

4. Jacob’s Mini Cheddars Original Baked Snacks

90g

4. Jacob’s Mini Cheddars Original Baked Snacks

90g

Hello, We're Mini Cheddars! Yes we might be on the mini side, but we go big big big on the cheese! That means melty, moreish deliciousness in every bite. Because there's always room for more cheese in your snack-life. Right?

Jacob’s Mini Cheddars Original Baked Snacks - PMP £1.25 - 15x90g / Packet Barcode: 5000168039718 / Case Barcode: 05000168039701.

4. Jacob’s Mini Cheddars Original Baked Snacks bar code

5. KP Space Raiders Beef

70g

6. KP Space Raiders Pickled Onion

70g

7. Jacob's Crinklys Cheese and Onion Baked Snacks

90g

7. Jacob's Crinklys Cheese and Onion Baked Snacks

90g

Cheese and Onion Flavour Crinkled Snack Biscuits. Baked with Passion. At Jacob's we are dedicated to baking the best snacks, so our Jacob's Crinklys are guaranteed to deliver savoury satisfaction time after time.

Jacob's Crinklys Cheese and Onion Baked Snacks - PMP £1.25 - 15x90g / Packet Barcode: 5000168039770 / Case Barcode: 5000168039763.

7. Jacob's Crinklys Cheese and Onion Baked Snacks bar code

8. Jacob’s Mini Cheddars Smoky BBQ Baked Snacks

90g

8. Jacob’s Mini Cheddars Smoky BBQ Baked Snacks

90g

Hello, We're Mini Cheddars! Yes we might be on the mini side, but we go big big big on the cheese! That means melty, moreish deliciousness in every bite. Because there's always room for more cheese in your snack-life. Right?

Jacob’s Mini Cheddars Original Baked Snacks - PMP £1.25 - 15x90g / Packet Barcode: 5000168039718 / Case Barcode: 05000168039701.

8. Jacob’s Mini Cheddars Smoky BBQ Baked Snacks bar code

9. Cheez-It Snap'd Double Cheese Baked Snacks

65g

10. Cheetos Fiery Jalapeno and Cheese Crisps

70g

11. Cheez-It Snap'd Cheese and Chilli Baked Snacks

65g

12. Burton's Fish 'N' Chips Salt & Vinegar Flavour Baked Snacks

125g

Source: Nielsen IQ Symbols & Independents L26W data to 09.08.2025, composite ranked on Value, £ROS and Unit ROS. Products greater than 10% Weighted Distribution.