Best Selling Savoury Biscuits

Savoury Biscuits is a category with momentum in convenience. It has a value of £68m having grown +3% in value compared to 2024. With a diverse range of products that satisfy many shopper missions, stock up now to take advantage of this momentum!

Savoury Biscuits

12

1. Ritz Original Crackers

150g

2. Jacob's Cream Crackers

300g

2. Jacob's Cream Crackers

300g

The Jacobs cream cracker - the original and the best. The original toppable cracker is the perfect base for all your favourite pairings. Jacob's is the number one savoury biscuit brand and has been baking its delicious savoury snacks, packed with flavour and crunch, since 1851.

Jacob's Cream Crackers - PMP £1.79 - 12x300g / Packet Barcode: 5000168000862 / Case Barcode: 05000168000855.

2. Jacob's Cream Crackers bar code

3. Jacob's Baked Cheddars Cheese Crackers

150g

3. Jacob's Baked Cheddars Cheese Crackers

150g

Jacob's Cheddars biscuits are oven-baked to golden perfection with real cheese and no artificial colours or flavours. Packed full of cheesy flavour and perfect for snacking. Jacob's is the number one savoury biscuit brand and has been baking its delicious savoury snacks, packed with flavour and crunch, since 1851.

Jacob's Baked Cheddars Cheese Crackers - PMP £1.59 - 12x150g / Packet Barcode: 5000168041544 / Case Barcode: 5000168041537.

3. Jacob's Baked Cheddars Cheese Crackers bar code

4. Jacob's TUC Cheese Sandwich Original Snack Crackers

150g

4. Jacob's TUC Cheese Sandwich Original Snack Crackers

150g

Two Savoury Tuc Biscuits Sandwiched With Cheese Flavoured Filling. Oven-baked to perfection, every TUC sandwich is filled with a Cheese flavoured filling to provide that cheesy taste your customers love, in every bite! TUC crackers are a delicious, savoury snack that is perfect for all the family. For all the cheese lovers, why not TUC-in to a TUC sandwich snack crackers for a moreish cheesy snack?

Jacob's TUC Cheese Sandwich Original Snack Crackers - PMP £1.79 - 12x150g / Packet Barcode: 5000168041506 / Case Barcode: 05000168041490.

4. Jacob's TUC Cheese Sandwich Original Snack Crackers bar code

5. Jacob's TUC Original Snack Crackers

150g

5. Jacob's TUC Original Snack Crackers

150g

Salted Savoury Snack Biscuits. Delicious and snackable Salted TUC biscuits are baked, rather than fried, to provide a light and crispy texture in every bite! TUC crackers are a delicious, savoury snack that is perfect for all the family. For all the cheese lovers, why not TUC in to a TUC snack crackers for a moreish cheesy snack?

Jacob's TUC Original Snack Crackers - PMP £1.59 - 12x150g / Packet Barcode: 5000168041520 / Case Barcode: 05000168041513.

5. Jacob's TUC Original Snack Crackers bar code

6. Private Label Cream Crackers

300g

7. Jacob's Bites Mature Cheddar & Caramelised Onion Flavour Crackers

125g

7. Jacob's Bites Mature Cheddar & Caramelised Onion Flavour Crackers

125g

Mature Cheddar and Caramelised Onion Flavour Crispy Cracker Bites. Tantalisingly Tasty. These mighty cracker bites make every moment full of mmmmm... Generously seasoned with tangy mature cheddar and sweet caramelised onion flavours, and baked for amazing Crrrrrunch... Dip it, top it, munch it.

Jacob's Bites Mature Cheddar & Caramelised Onion Flavour Crackers - PMP £1.75 - 12x125g / Packet Barcode: 5000168005539 / Case Barcode: 5000168005522.

7. Jacob's Bites Mature Cheddar & Caramelised Onion Flavour Crackers bar code

8. Jacob's Cream Crackers

200g

8. Jacob's Cream Crackers

200g

The Jacobs cream cracker - the original and the best. The original toppable cracker is the perfect base for all your favourite pairings. Jacob's is the number one savoury biscuit brand and has been baking its delicious savoury snacks, packed with flavour and crunch, since 1851.

Jacob's Cream Crackers - PMP £1.79 - 12x300g / Packet Barcode: 5000168000862 / Case Barcode: 05000168000855.

8. Jacob's Cream Crackers bar code

9. Maretti Bruschette Chips Slow Roasted Garlic

70g

10. Jacob's Bites Smoked Paprika Flavour Crackers

125g

10. Jacob's Bites Smoked Paprika Flavour Crackers

125g

Smoked Paprika Flavour Crispy Cracker Bites. Tantalisingly Tasty. These mighty cracker bites make every moment full of mmmmm... Generously seasoned with tangy mature cheddar and sweet caramelised onion flavours, and baked for amazing Crrrrrunch... Dip it, top it, munch it.

Jacob's Bites Smoked Paprika Flavour Crackers - PMP £1.75 - 12x125g / Packet Barcode: 5000168005577 / Case Barcode: 5000168005560.

10. Jacob's Bites Smoked Paprika Flavour Crackers bar code

11. Maretti Bruschette Chips Tomato Olive & Oregano

12. Ryvita Dark Rye Crispbreads

200g

Source: Nielsen IQ Symbols & Independents L26W data to 13.12.2025, composite ranked on Value, £ROS and Unit ROS. Products greater than 10% Weighted Distribution