Best Selling Sweet Biscuits

Sweet Biscuits is a large category in the convenience sector, worth over £673 million. This is a category that is seeing impressive growth in the total market, growing at 2% vs 2024. With over 4700 lines, ensure that you stock up on the bestsellers to maximise growth in this snacking category!

Sweet Biscuits

20

1. McVitie's Milk Chocolate Digestives

266g

1. McVitie's Milk Chocolate Digestives

266g

McVitie's golden-baked, crunchy wheat biscuits, topped with a layer of its signature silky-smooth, milk chocolate. McVitie's Chocolate Digestives are the nation's favourite biscuits.

McVitie's Milk Chocolate Digestives - PMP £2.25 - 15x266g / Packet Barcode: 5000168006260 / Case Barcode: 5000168006253.

1. McVitie's Milk Chocolate Digestives bar code

2. KitKat 2 Finger Biscuit Bars (6 Pack)

6 x 20.7g

3. McVitie's Jaffa Cakes Original Orange

110g

3. McVitie's Jaffa Cakes Original Orange

110g

Shout out to the nibblers, the top downers, the insider outers, the let-it-melt-in-the-mouthers. The all-the-way-arounders, the inside excavators and the gone in one biters. 10 Light Sponge Cakes with Dark Crackly Chocolate and a Tangy Orangey Centre.

McVitie's Jaffa Cakes Original Orange - PMP £1.49 - 12x110g / Packet Barcode: 5000168006062 / Case Barcode: 5000168006055.

3. McVitie's Jaffa Cakes Original Orange bar code

4. Private Label Bourbon Cream Biscuits

400g

5. Oreo Double Creme Cookies

157g

6. Cadbury Milk Chocolate Fingers

114g

7. McVitie's Milk Chocolate Hobnobs "The Oaty One"

262g

7. McVitie's Milk Chocolate Hobnobs "The Oaty One"

262g

McVitie's Milk Chocolate Hobnobs are golden-baked to perfection, to create the moreishly crunchy, oaty biscuit, finished with a layer of McVitie's signature silky-smooth, milk chocolate. Hobnobs are packed with Oats, and so are perfect for any time of the day!

McVitie's Milk Chocolate Hobnobs - PMP £2.25 - 15x262g / Packet Barcode: 5000168006185 / Case Barcode: 5000168006178.

7. McVitie's Milk Chocolate Hobnobs "The Oaty One" bar code

8. Biscolata Mini Biscuits Chocolate & Hazelnut

100g

9. Maryland Chocolate Chip Cookies

200g

10. McVitie's Digestives The Original Biscuits

360g

10. McVitie's Digestives The Original Biscuits

360g

Golden-baked to a secret recipe since 1892, McVitie’s original Digestives are loved for their classic crunch, distinctive, salty-sweet wheat flavour and true Britishness. McVitie's biscuits are True Originals.

McVitie's Digestives The Original Biscuits - PMP £1.99 - 12x360g / Packet Barcode: 5000168006024 / Case Barcode: 5000168006017.

10. McVitie's Digestives The Original Biscuits bar code

11. Cadbury TimeOut Wafers (6 Pack)

6 x 18g

12. Private Label Custard Cream Biscuits

400g

13. Kinder Happy Hippo Cocoa Cream (5 Pack)

5 x 20.7g

14. Oreo Vanilla Cookies

154g

15. Cadbury Crunchy Melts Chocolate Centre

156g

16. Private Label Chocolate Chip Cookies (2 Pack)

2 x 200g

17. Tunnock's Milk Chocolate Caramel Wafer Biscuits (4 Pack)

4 x 30g

18. McVitie's Dark Chocolate Digestives

266g

18. McVitie's Dark Chocolate Digestives

266g

McVitie's golden-baked, crunchy wheat biscuits, topped with a layer of smooth, dark chocolate. McVitie's Chocolate Digestives are the nation's favourite biscuits.

McVitie's Dark Chocolate Digestives - PMP £2.25 - 15x266g / Packet Barcode: 5000168006246 / Case Barcode: 5000168006239.

18. McVitie's Dark Chocolate Digestives bar code

19. Tunnock's Milk Chocolate Tea Cakes (6 Pack)

6 x 24g

20. Maryland S'wich Choc Creme

150g

Source: Nielsen IQ Symbols & Independents L26W data to 14.03.2026, composite ranked on Value, £ROS and Unit ROS. Products greater than 10% Weighted Distribution