Best Selling Sweet Biscuits

Sweet Biscuits is a booming category worth over £700m in total convenience, and one experiencing a robust growth of +12% in value in 2024. With an extensive range of over 4,600 lines, it's crucial to stock the top sellers to maximise your sales. See below the best selling products which are leading the market and ensure your shelves are filled with the best-performing items!

Sweet Biscuits

20

1. McVitie's Milk Chocolate Digestives

266g

1. McVitie's Milk Chocolate Digestives

266g

McVitie's golden-baked, crunchy wheat biscuits, topped with a layer of its signature silky-smooth, milk chocolate. McVitie's Chocolate Digestives are the nation's favourite biscuits.

McVitie's Milk Chocolate Digestives - PMP £2.25 - 15x266g / Packet Barcode: 5000168006260 / Case Barcode: 5000168006253.

1. McVitie's Milk Chocolate Digestives bar code

2. Oreo Double Creme Cookies

157g

3. Private Label Chocolate Chip Cookies (2 Pack)

2 x 200g

4. Oreo Vanilla Cookies

154g

5. McVitie's Jaffa Cakes Original Orange

110g

5. McVitie's Jaffa Cakes Original Orange

110g

Shout out to the nibblers, the top downers, the insider outers, the let-it-melt-in-the-mouthers. The all-the-way-arounders, the inside excavators and the gone in one biters. 10 Light Sponge Cakes with Dark Crackly Chocolate and a Tangy Orangey Centre.

McVitie's Jaffa Cakes Original Orange - PMP £1.49 - 12x110g / Packet Barcode: 5000168006062 / Case Barcode: 5000168006055.

5. McVitie's Jaffa Cakes Original Orange bar code

6. Private Label Bourbon Cream Biscuits

400g

7. McVitie's Milk Chocolate Hobnobs "The Oaty One"

262g

7. McVitie's Milk Chocolate Hobnobs "The Oaty One"

262g

McVitie's Milk Chocolate Hobnobs are golden-baked to perfection, to create the moreishly crunchy, oaty biscuit, finished with a layer of McVitie's signature silky-smooth, milk chocolate. Hobnobs are packed with Oats, and so are perfect for any time of the day!

McVitie's Milk Chocolate Hobnobs - PMP £2.25 - 15x262g / Packet Barcode: 5000168006185 / Case Barcode: 5000168006178.

7. McVitie's Milk Chocolate Hobnobs "The Oaty One" bar code

8. McVitie's Digestives The Original Biscuits

360g

8. McVitie's Digestives The Original Biscuits

360g

Golden-baked to a secret recipe since 1892, McVitie’s original Digestives are loved for their classic crunch, distinctive, salty-sweet wheat flavour and true Britishness. McVitie's biscuits are True Originals.

McVitie's Digestives The Original Biscuits - PMP £1.99 - 12x360g / Packet Barcode: 5000168006024 / Case Barcode: 5000168006017.

8. McVitie's Digestives The Original Biscuits bar code

9. Private Label Jaffa Cakes

300g

10. Cadbury Milk Chocolate Fingers

114g

11. KitKat 2 Finger Biscuit Bars (5 Pack)

5 x 20.7g

12. Maryland Chocolate Chip Cookies

200g

13. Private Label Custard Cream Biscuits

400g

14. Tunnock's Milk Chocolate Caramel Wafer Biscuits (4 Pack)

4 x 30g

15. Cadbury TimeOut Wafers (6 Pack)

6 x 18g

16. Tunnock's Milk Chocolate Tea Cakes (6 Pack)

6 x 24g

17. McVitie's Dark Chocolate Digestives

266g

17. McVitie's Dark Chocolate Digestives

266g

McVitie's golden-baked, crunchy wheat biscuits, topped with a layer of smooth, dark chocolate. McVitie's Chocolate Digestives are the nation's favourite biscuits.

McVitie's Dark Chocolate Digestives - PMP £2.25 - 15x266g / Packet Barcode: 5000168006246 / Case Barcode: 5000168006239.

17. McVitie's Dark Chocolate Digestives bar code

18. McVitie's Rich Tea "The Classic One"

300g

18. McVitie's Rich Tea "The Classic One"

300g

Crafted with care to create a light, crisp, sweet biscuit, McVitie's Rich Tea biscuits are a true British classic, and the gold standard for dunking in a cup of tea. Enjoy a little break from the everyday, McVitie's biscuits are too good not to share.

McVitie's Rich Tea "The Classic One" - PMP £1.99 - 12x300g / Packet Barcode: 5000168005980 / Case Barcode: 5000168005973.

18. McVitie's Rich Tea "The Classic One" bar code

19. Private Label Chocolate Chip Cookies

150g

20. Cadbury Crunchy Melts Chocolate Centre

156g

Source: Nielsen IQ Symbols & Independents L26W data to 09.08.2025, composite ranked on Value, £ROS and Unit ROS. Products greater than 10% Weighted Distribution.