Best Selling Sweet Biscuits

Sweet Biscuits is a booming category worth over £700m in total convenience, and one experiencing a robust growth of +12% in value in 2024. With an extensive range of over 4,600 lines, it's crucial to stock the top sellers to maximise your sales. See below the best selling products which are leading the market and ensure your shelves are filled with the best-performing items!

Sweet Biscuits

20

1. McVitie's Milk Chocolate Digestives

266g

1. McVitie's Milk Chocolate Digestives

266g

McVitie's golden-baked, crunchy wheat biscuits, topped with a layer of its signature silky-smooth, milk chocolate. McVitie's Chocolate Digestives are the nation's favourite biscuits.

McVitie's Milk Chocolate Digestives - PMP £2.25 - 15x266g / Packet Barcode: 5000168006260 / Case Barcode: 5000168006253.

1. McVitie's Milk Chocolate Digestives bar code

2. McVitie's Milk Chocolate Hobnobs "The Oaty One"

262g

2. McVitie's Milk Chocolate Hobnobs "The Oaty One"

262g

McVitie's Milk Chocolate Hobnobs are golden-baked to perfection, to create the moreishly crunchy, oaty biscuit, finished with a layer of McVitie's signature silky-smooth, milk chocolate. Hobnobs are packed with Oats, and so are perfect for any time of the day!

McVitie's Milk Chocolate Hobnobs - PMP £2.25 - 15x262g / Packet Barcode: 5000168006185 / Case Barcode: 5000168006178.

2. McVitie's Milk Chocolate Hobnobs "The Oaty One" bar code

3. Oreo Vanilla Cookies

154g

4. McVitie's Jaffa Cakes Original Orange

110g

4. McVitie's Jaffa Cakes Original Orange

110g

Shout out to the nibblers, the top downers, the insider outers, the let-it-melt-in-the-mouthers. The all-the-way-arounders, the inside excavators and the gone in one biters. 10 Light Sponge Cakes with Dark Crackly Chocolate and a Tangy Orangey Centre.

McVitie's Jaffa Cakes Original Orange - PMP £1.49 - 12x110g / Packet Barcode: 5000168006062 / Case Barcode: 5000168006055.

4. McVitie's Jaffa Cakes Original Orange bar code

5. McVitie's Rich Tea "The Classic One"

300g

5. McVitie's Rich Tea "The Classic One"

300g

Crafted with care to create a light, crisp, sweet biscuit, McVitie's Rich Tea biscuits are a true British classic, and the gold standard for dunking in a cup of tea. Enjoy a little break from the everyday, McVitie's biscuits are too good not to share.

McVitie's Rich Tea "The Classic One" - PMP £1.99 - 12x300g / Packet Barcode: 5000168005980 / Case Barcode: 5000168005973.

5. McVitie's Rich Tea "The Classic One" bar code

6. Cadbury Milk Chocolate Fingers

114g

7. McVitie's Dark Chocolate Digestives

266g

7. McVitie's Dark Chocolate Digestives

266g

McVitie's golden-baked, crunchy wheat biscuits, topped with a layer of smooth, dark chocolate. McVitie's Chocolate Digestives are the nation's favourite biscuits.

McVitie's Dark Chocolate Digestives - PMP £2.25 - 15x266g / Packet Barcode: 5000168006246 / Case Barcode: 5000168006239.

7. McVitie's Dark Chocolate Digestives bar code

8. Oreo Double Creme Cookies

157g

9. McVitie's Digestives The Original Biscuits

360g

9. McVitie's Digestives The Original Biscuits

360g

Golden-baked to a secret recipe since 1892, McVitie’s original Digestives are loved for their classic crunch, distinctive, salty-sweet wheat flavour and true Britishness. McVitie's biscuits are True Originals.

McVitie's Digestives The Original Biscuits - PMP £1.99 - 12x360g / Packet Barcode: 5000168006024 / Case Barcode: 5000168006017.

9. McVitie's Digestives The Original Biscuits bar code

10. Jammie Dodgers Raspberry Flavour Biscuits

140g

11. McVitie's Club Orange

6 x 22.6g

11. McVitie's Club Orange

6 x 22.6g

CLUB - the iconic biscuit bars loved by many for over 100 years. Whether it's the chunky chocolate flavour coating, the punchy flavour cream, or the perfectly baked crunchy biscuit, Club is a solid choice for chocolatey biscuit lovers everywhere. Join our Club.

Indulge in a club any time, anywhere - enjoy as a mid-morning snack or an evening treat. It's hard to find an occasion where Club isn't a go-to!

McVitie's Club Orange Chocolate Biscuit Bars Multipack - PMP £1.49 - 12x136g / Packet Barcode: 5000168006147 / Case Barcode: 5000168006130.

11. McVitie's Club Orange bar code

12. McVitie's Original Hobnobs "The Oaty One"

255g

12. McVitie's Original Hobnobs "The Oaty One"

255g

McVitie's Hobnobs are golden-baked to perfection, to create the moreishly crunchy, oaty biscuit.
Sit down with a cuppa and enjoy a Hobnob. McVitie's biscuits are True Originals.

McVitie's Original Hobnobs "The Oaty One" - PMP £1.69 - 12x255g / Packet Barcode: 5000168006000 / Case Barcode: 0000168005997.

12. McVitie's Original Hobnobs "The Oaty One" bar code

13. Tunnock's Milk Chocolate Tea Cakes

6 x 24g

14. McVitie's Penguin Original Bars

6 x 24.6g

14. McVitie's Penguin Original Bars

6 x 24.6g

Pick Up a Penguin and enjoy the perfect balance of chocolatey sandwich biscuit & smooth chocolate flavour cream, with a satisfying crunch. Unwrap the chocolatey chuckle of McVitie's Penguin and bring joy to snack time for the whole family; anytime, anywhere. Individually wrapped bars make Penguin the perfect snack for any occasion - in the lunchbox, on-the-go or at home. McVitie's biscuits are Too Good Not to Share.

McVitie's Penguin Original Bars - PMP £1.49 - 12x148g / Packet Barcode: 5000168006109 / Case Barcode: 5000168006093.

14. McVitie's Penguin Original Bars bar code

15. McVitie's Ginger Nuts

250g

15. McVitie's Ginger Nuts

250g

McVitie's Ginger Nuts are a classic biscuit, with a fiery crunchy punch of ginger. Perfect for dunking! Enjoy a little break from the everyday, McVitie's biscuits are True Originals.

McVitie's Ginger Nuts - PMP £1.69 - 12x250g / Packet Barcode: 5000168006338 / Case Barcode: 05000168006277.

15. McVitie's Ginger Nuts bar code

16. Blue Riband Milk Chocolate Wafer Bars

6 x 18g

17. Flipz Milk Chocolate Coated Pretzels

80g

17. Flipz Milk Chocolate Coated Pretzels

80g

Flipz pretzels offer three dimensional snacking, with a sweet, salty and crunchy taste sensation. Rich milk chocolate combined with salty, crunchy pretzels makes Flipz Milk Chocolate the ultimate snacking delight. The perfect grab and go treat, bite-size Flipz are a snacking sensation to share with your mates. Anytime is the right time for a flippin' awesome snack!

Flipz Milk Chocolate Coated Pretzels - PMP £1.49 - 12x80g / Packet Barcode: 5000168005966 / Case Barcode: 5000168005959.

17. Flipz Milk Chocolate Coated Pretzels bar code

18. McVitie's Gold Caramel Flavour Biscuit Bars

6 x 18.3g

18. McVitie's Gold Caramel Flavour Biscuit Bars

6 x 18.3g

A precious little lift. Gold bars are the perfect little snack when you fancy something sweet. With a light, crunchy, biscuit centre, encased in a mouth-watering, golden caramel flavoured coating. At only 95kcal, Gold bars offer a moment of guilt-free heavenly indulgence throughout the day. A guilt-free little lift to break up the day, any time, anywhere. McVitie's biscuits are Too Good Not to Share.

McVitie's Gold Caramel Flavour Biscuit Bars - PMP £1.69 - 12x110g / Packet Barcode: 5000168006048 / Case Barcode: 5000168006031.

18. McVitie's Gold Caramel Flavour Biscuit Bars bar code

19. Fox's Favourites Crunch Creams Biscuits - Golden

200g

20. Tunnock's Milk Chocolate Caramel Wafer Biscuits

240g

Source: Nielsen IQ Symbols & Independents L26W data to 15.03.2025, composite ranked on Value and Unit ROS, products greater than 10% Weighted Distribution.