Best Selling Sweet Biscuits

Sweet Biscuits is a large category in the convenience sector, worth over £673 million. This is a category that is seeing impressive growth in the total market, growing at 2% vs 2024. With over 4700 lines, ensure that you stock up on the bestsellers to maximise growth in this snacking category!

Sweet Biscuits

20

1. McVitie's Milk Chocolate Digestives

266g

1. McVitie's Milk Chocolate Digestives

266g

McVitie's golden-baked, crunchy wheat biscuits, topped with a layer of its signature silky-smooth, milk chocolate. McVitie's Chocolate Digestives are the nation's favourite biscuits.

McVitie's Milk Chocolate Digestives - PMP £2.25 - 15x266g / Packet Barcode: 5000168006260 / Case Barcode: 5000168006253.

1. McVitie's Milk Chocolate Digestives bar code

2. McVitie's Milk Chocolate Hobnobs "The Oaty One"

262g

2. McVitie's Milk Chocolate Hobnobs "The Oaty One"

262g

McVitie's Milk Chocolate Hobnobs are golden-baked to perfection, to create the moreishly crunchy, oaty biscuit, finished with a layer of McVitie's signature silky-smooth, milk chocolate. Hobnobs are packed with Oats, and so are perfect for any time of the day!

McVitie's Milk Chocolate Hobnobs - PMP £2.25 - 15x262g / Packet Barcode: 5000168006185 / Case Barcode: 5000168006178.

2. McVitie's Milk Chocolate Hobnobs "The Oaty One" bar code

3. KitKat 2 Finger Biscuit Bars (6 Pack)

6 x 20.7g

4. McVitie's Digestives The Original Biscuits

360g

4. McVitie's Digestives The Original Biscuits

360g

Golden-baked to a secret recipe since 1892, McVitie’s original Digestives are loved for their classic crunch, distinctive, salty-sweet wheat flavour and true Britishness. McVitie's biscuits are True Originals.

McVitie's Digestives The Original Biscuits - PMP £1.99 - 12x360g / Packet Barcode: 5000168006024 / Case Barcode: 5000168006017.

4. McVitie's Digestives The Original Biscuits bar code

5. Private Label Chocolate Chip Cookies (2 Pack)

2 x 200g

6. McVitie's Jaffa Cakes Original Orange

110g

6. McVitie's Jaffa Cakes Original Orange

110g

Shout out to the nibblers, the top downers, the insider outers, the let-it-melt-in-the-mouthers. The all-the-way-arounders, the inside excavators and the gone in one biters. 10 Light Sponge Cakes with Dark Crackly Chocolate and a Tangy Orangey Centre.

McVitie's Jaffa Cakes Original Orange - PMP £1.49 - 12x110g / Packet Barcode: 5000168006062 / Case Barcode: 5000168006055.

6. McVitie's Jaffa Cakes Original Orange bar code

7. Cadbury Milk Chocolate Fingers

114g

8. Oreo Double Creme Cookies

157g

9. Maryland Chocolate Chip Cookies

200g

10. Biscolata Mini Biscuits Chocolate & Hazelnut

100g

11. Private Label Bourbon Cream Biscuits

400g

12. Private Label Jaffa Cakes

300g

13. Kinder Happy Hippo Cocoa Cream (5 Pack)

5 x 20.7g

14. McVitie's Dark Chocolate Digestives

266g

14. McVitie's Dark Chocolate Digestives

266g

McVitie's golden-baked, crunchy wheat biscuits, topped with a layer of smooth, dark chocolate. McVitie's Chocolate Digestives are the nation's favourite biscuits.

McVitie's Dark Chocolate Digestives - PMP £2.25 - 15x266g / Packet Barcode: 5000168006246 / Case Barcode: 5000168006239.

14. McVitie's Dark Chocolate Digestives bar code

15. Oreo Vanilla Cookies

154g

16. Cadbury Crunchy Melts Chocolate Centre

156g

17. Cadbury TimeOut Wafers (6 Pack)

6 x 18g

18. McVitie's Rich Tea "The Classic One"

300g

18. McVitie's Rich Tea "The Classic One"

300g

Crafted with care to create a light, crisp, sweet biscuit, McVitie's Rich Tea biscuits are a true British classic, and the gold standard for dunking in a cup of tea. Enjoy a little break from the everyday, McVitie's biscuits are too good not to share.

McVitie's Rich Tea "The Classic One" - PMP £1.99 - 12x300g / Packet Barcode: 5000168005980 / Case Barcode: 5000168005973.

18. McVitie's Rich Tea "The Classic One" bar code

19. Maryland S'wich Choc Creme

150g

20. McVitie's Signature Caramel Chocolate Rounds

109g

20. McVitie's Signature Caramel Chocolate Rounds

109g

A crunchy biscuit covered in thick milk chocolate with a gooey caramel centre.

At McVitie's, we know how special biscuit moments can be. That's why we have crafted our most deliciously decadent range yet. Expertise honed over generations means we've mastered the crunch, paired with just the right amount of smooth, beautifully rich chocolate. With everything just right for when you need something a little bit special at the end of the day. Utterly satisfying. Infinitely irresistible. Definitely moreish. McVitie's Signature.

McVitie's Signature Caramel Chocolate Rounds - PMP £2.25 - 15x109g / Packet Barcode: 5000168009025 / Case Barcode: 5000168009018.

20. McVitie's Signature Caramel Chocolate Rounds bar code

Source: Nielsen IQ Symbols & Independents L26W data to 13.12.2025, composite ranked on Value, £ROS and Unit ROS. Products greater than 10% Weighted Distribution