Your Guide to Biscuit Category
Biscuits Categories
The biscuits category is diverse, catering to a variety of
consumer needs and occasions. For simplicity, we
segment Biscuits into 8 different categories.
Segment Value
In 2020, Chocolate Biscuit Bars and Everyday Biscuits and Treats were the key drivers of category growth, as a result of more in-home consumption. Seasonal and Healthier suffered due to social restrictions and changing behaviours.
Everyday Biscuits
Plain biscuits, perfect with tea and coffee!
Digestives
Mcvitie's
Rich Tea
McVitie's
White Chocolate Chip Cookies
McVitie's
Cookies
Maryland
Ginger Nuts
McVitie's
Biscoff
Lotus
Bourbons
Bourbons
Hobnobs
McVitie's
Custard Creams
Custard Creams
Milk Chocolate Chip Cookies
McVitie's
Everyday Treats
An everyday snack with a treat connotation.
Milk Chocolate Digestives
McVitie's
Milk Chocolate Hobnobs
McVitie's
Digestives Caramels
McVitie's
Jaffa Cakes
McVitie's
Cookies
Oreo
Teacakes
Tunnock's
Pretzels Milk Chocolate
Flipz
Chocolate Digestives Dark Chocolate
McVitie's
Cookies Double Creme
Oreo
Golden Crunch Creams
Fox's
Healthy Biscuits
Often consumed at Breakfast, Healthier biscuits are perfect for on-the-go snacking.
Rice Krispies Squares Marshmallow
Kellogg's
Rice Krispies Squares Totally Chocolatey
Kellogg's
Brunch Bar Chocolate Chip
Cadbury
Breakfast Soft Bakes Choc Chip
Belvita
B-Ready Milk Chocolate & Hazelnut
Nutella
Savoury Biscuits
Savoury biscuits are highly versatile and can be consumed as part of a meal, or as a savoury snack.
Cream Crackers
Jacob's
Sandwich
Tuc
Crackers
Ritz
Cheddars
Jacob's
Crackers
Tuc
Crispbread
Ryvita
Special Treats
Premium indulgence and fully chocolate coated – perfect for a special occasion!
Fingers Orange
Cadbury
Fingers Milk Chocolate
Cadbury
Choco Leibniz Milk Chocolate
Bahlsen
Roundie Milk Chocolate
Cadbury
Chunkie Cookies Milk Chocolate Chunk
Fox's
Chocolate Biscuits Bars
An individually-wrapped biscuit, perfect for the on-the-go consumption.
Two Fingers 20.7g x 5 pack
Kit Kat
Chocolate Wafer
Tunnock's
Club 6 pack
McVitie's
Penguin Milk Chocolate
McVitie's
Blue Riband
Nestle
Gold Bars 6 pack
McVitie's
Jammie
Wagon Wheels
Time Out
Cadbury
Club Mint 6 pack
McVitie's
Original
Wagon Wheels
Children's Biscuits
Typically consumed by a younger audience, Children’s biscuits covers at-home occasions as well as mini multipacks.
Raspberry
Jammie Dodgers
Party Rings
Fox's
Win a selection of core range products worth over £250
For the chance to win, relay your fixture using the Better Biscuits planogram! See our planograms to find the right size bay and store location which fits your store. Send us a before and after photo of your new relay to betterbiscuits@pladisglobal.com to be in with a chance to win!