Your Guide to Biscuit Category
The biscuits category is diverse, catering to a variety of
consumer needs and occasions. For simplicity, we
segment Biscuits into 8 different categories.
In 2020, Chocolate Biscuit Bars and Everyday Biscuits and Treats were the key drivers of category growth, as a result of more in-home consumption. Seasonal and Healthier suffered due to social restrictions and changing behaviours.
Plain biscuits, perfect with tea and coffee!
White Chocolate Chip Cookies
Milk Chocolate Chip Cookies
An everyday snack with a treat connotation.
Milk Chocolate Digestives
Milk Chocolate Hobnobs
Pretzels Milk Chocolate
Chocolate Digestives Dark Chocolate
Cookies Double Creme
Golden Crunch Creams
Often consumed at Breakfast, Healthier biscuits are perfect for on-the-go snacking.
Rice Krispies Squares Marshmallow
Rice Krispies Squares Totally Chocolatey
Brunch Bar Chocolate Chip
Breakfast Soft Bakes Choc Chip
B-Ready Milk Chocolate & Hazelnut
Savoury biscuits are highly versatile and can be consumed as part of a meal, or as a savoury snack.
Premium indulgence and fully chocolate coated – perfect for a special occasion!
Fingers Milk Chocolate
Choco Leibniz Milk Chocolate
Roundie Milk Chocolate
Chunkie Cookies Milk Chocolate Chunk
Chocolate Biscuits Bars
An individually-wrapped biscuit, perfect for the on-the-go consumption.
Two Fingers 20.7g x 5 pack
Club 6 pack
Penguin Milk Chocolate
Gold Bars 6 pack
Club Mint 6 pack
Typically consumed by a younger audience, Children’s biscuits covers at-home occasions as well as mini multipacks.
For the chance to win, relay your fixture using the Better Biscuits planogram! See our planograms to find the right size bay and store location which fits your store. Send us a before and after photo of your new relay to firstname.lastname@example.org to be in with a chance to win!