Your Guide to Biscuit Category

Biscuits Categories

Biscuits are now worth £2.5bn, making up around 23% of the Snacking industry. The category is purchased by 99.5% of UK households, making it a vital part of people’s baskets.

Shoppers have ever-changing needs and missions, but for simplicity, we segment Biscuits into 8 different categories. Representation of each segment on the shelf is key to driving category sales, particularly as biscuit shoppers are highly valuable to Convenience, driving a 50% increase in basket spending!