Biscuits Categories

The biscuits category is diverse, catering to a variety of
consumer needs and occasions. For simplicity, we
segment Biscuits into 8 different categories.

Segment Value

In 2020, Chocolate Biscuit Bars and Everyday Biscuits and Treats were the key drivers of category growth, as a result of more in-home consumption. Seasonal and Healthier suffered due to social restrictions and changing behaviours.

Everyday Biscuits

Plain biscuits, perfect with tea and coffee!

01

Digestives

Mcvitie's

02

Rich Tea

McVitie's

03

White Chocolate Chip Cookies

McVitie's

04

Cookies

Maryland

05

Ginger Nuts

McVitie's

06

Biscoff

Lotus

07

Bourbons

Bourbons

08

Hobnobs

McVitie's

09

Custard Creams

Custard Creams

10

Milk Chocolate Chip Cookies

McVitie's

Everyday Treats

An everyday snack with a treat connotation.

01

Milk Chocolate Digestives

McVitie's

02

Milk Chocolate Hobnobs

McVitie's

03

Digestives Caramels

McVitie's

04

Jaffa Cakes

McVitie's

05

Cookies

Oreo

06

Teacakes

Tunnock's

07

Pretzels Milk Chocolate

Flipz

08

Chocolate Digestives Dark Chocolate

McVitie's

09

Cookies Double Creme

Oreo

10

Golden Crunch Creams

Fox's

Healthy Biscuits

Often consumed at Breakfast, Healthier biscuits are perfect for on-the-go snacking.

01

Rice Krispies Squares Marshmallow

Kellogg's

02

Rice Krispies Squares Totally Chocolatey

Kellogg's

03

Brunch Bar Chocolate Chip

Cadbury

04

Breakfast Soft Bakes Choc Chip

Belvita

05

B-Ready Milk Chocolate & Hazelnut

Nutella

Savoury Biscuits

Savoury biscuits are highly versatile and can be consumed as part of a meal, or as a savoury snack.

01

Cream Crackers

Jacob's

02

Sandwich

Tuc

03

Crackers

Ritz

04

Cheddars

Jacob's

05

Crackers

Tuc

06

Crispbread

Ryvita

Special Treats

Premium indulgence and fully chocolate coated – perfect for a special occasion!

01

Fingers Orange

Cadbury

02

Fingers Milk Chocolate

Cadbury

03

Choco Leibniz Milk Chocolate

Bahlsen

04

Roundie Milk Chocolate

Cadbury

05

Chunkie Cookies Milk Chocolate Chunk

Fox's

Chocolate Biscuits Bars

An individually-wrapped biscuit, perfect for the on-the-go consumption.

01

Two Fingers 20.7g x 5 pack

Kit Kat

02

Chocolate Wafer

Tunnock's

03

Club 6 pack

McVitie's

04

Penguin Milk Chocolate

McVitie's

05

Blue Riband

Nestle

06

Gold Bars 6 pack

McVitie's

07

Jammie

Wagon Wheels

08

Time Out

Cadbury

09

Club Mint 6 pack

McVitie's

10

Original

Wagon Wheels

Children's Biscuits

Typically consumed by a younger audience, Children’s biscuits covers at-home occasions as well as mini multipacks.

01

Raspberry

Jammie Dodgers

02

Party Rings

Fox's

Win a selection of core range products worth over £250

For the chance to win, relay your fixture using the Better Biscuits planogram! See our planograms to find the right size bay and store location which fits your store. Send us a before and after photo of your new relay to betterbiscuits@pladisglobal.com to be in with a chance to win!

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