Flipz Grab a Grand promotion returns for a third year

The Flipz range of crunchy, salty and sweet pretzels is being supported with the Flipz Grab a Grand on-pack promotion for the third year in a row, running from 1st September until end of November 2025.

Popular with snacking customers seeking inspiration, Flipz performs particularly well in Impulse, recording double digit value and volume growth of +21% and +18% respectively*.

Shoppers can £1,000 every week 

Flipz first hit UK shelves in 2018 following sensational success in the US with its classic Milk Chocolate variant. The brand has since introduced a stream of attention-grabbing and on-trend flavours, including Salted Caramel, Cinnamon Bun and Peanut Butter.

"We’re delighted to offer shoppers the opportunity to win £1,000 each week for the 12 weeks of the promotion”

Char Wilkinson, Brand Manager, pladis UK&I

Char continues:

“They simply Buy, Scan and Enter, and every two entries generates a third entry for free.”

The brand is driving additional visibility for the Grab a Grand on-pack promotion with POS and in-store displays, making it unmissable for shoppers.

“Last year the campaign period delivered +37% RSV compared to 2023**,” concludes Wilkinson.

Be sure to maximise your Flipz sales during this period by buying the on-pack promotion cases, available soon.

Sources:

* NIQ Total Impulse L52W to 31.05.25

** NIQ Tot Cov RSV 12 weeks to 30.11.24