Industry news
The hugely successful Flipz Grab a Grand on-pack promotion is back for the third year in a row, running from 1st September until end of November. Don't miss out!
The Flipz range of crunchy, salty and sweet pretzels is being supported with the Flipz Grab a Grand on-pack promotion for the third year in a row, running from 1st September until end of November 2025.
Popular with snacking customers seeking inspiration, Flipz performs particularly well in Impulse, recording double digit value and volume growth of +21% and +18% respectively*.
Flipz first hit UK shelves in 2018 following sensational success in the US with its classic Milk Chocolate variant. The brand has since introduced a stream of attention-grabbing and on-trend flavours, including Salted Caramel, Cinnamon Bun and Peanut Butter.
"We’re delighted to offer shoppers the opportunity to win £1,000 each week for the 12 weeks of the promotion”
Char Wilkinson, Brand Manager, pladis UK&I
Char continues:
“They simply Buy, Scan and Enter, and every two entries generates a third entry for free.”
The brand is driving additional visibility for the Grab a Grand on-pack promotion with POS and in-store displays, making it unmissable for shoppers.
“Last year the campaign period delivered +37% RSV compared to 2023**,” concludes Wilkinson.
To celebrate the return of our Grab a Grand on-pack promotion, we're giving Better Biscuits members the chance to Win 1 of 25 Flipz pretzels bundles.
Prize bundles include a case of all 4 delicious flavours... Milk Chocolate, Salted Caramel, Cinnamon Bun and Peanut Butter flavour.
Entry EXCLUSIVELY open to Better Biscuits member ONLY.
Be sure to maximise your Flipz sales during this period by buying the on-pack promotion cases, available soon.
Sources:
* NIQ Total Impulse L52W to 31.05.25
** NIQ Tot Cov RSV 12 weeks to 30.11.24
