Industry news
Crinklys BIG have arrived – a new all-year-round proposition made for sharing. Crinklys BIG is a bigger product than our original Crinklys and offers consumers a more satisfying eat. A bigger, bolder way to enjoy Crinklys.
The Jacob’s Crinklys range has new additions in the shape of Crinklys BIG. The oven baked snacks come in three flavours: the ever-popular Cheese & Onion, Salt & Vinegar and Prawn Cocktail.
The new larger format is well suited to lunchtime - the number one crisps and snacks occasion - while also meeting growing demand for products suited to evening sharing.
Crinklys BIG is a bigger product than our original Crinklys, which offers consumers a more satisfying eat
Solene Conanec, Brand Manager, pladis UK&I
The larger format not only amplifies the signature crunch and flavour consumers already love from Crinklys but also fits into the growing demand for snacks that can be enjoyed together.
Jacob's Crinklys BIG will be rolling out across wholesale depots during March 2026, and will be available as a 15x90g case in £1.25 price marked packs.
Sharing packs will also be available in a 10x150g case.
To maximise your sales, we'd recommend placing these to sit within your Baked snacks section (e.g. Cheez-It), grouping them with your existing flavours of Crinklys and next to Mini Cheddars.
