Industry news
McVitie’s unveils the latest addition to its Jaffa Cakes line up. Enter, Mango flavour. Perfect for the incoming summer season, the new flavour delivers a juicy, feel-good tropical twist on the classic.
The iconic McVitie’s Jaffa Cakes gets a sun-soaked makeover with the launch of an all-new Mango flavour, bringing a vibrant and refreshing twist to the biscuit aisle.
Created for the nation’s growing appetite for exotic flavours, each cake features a layer of juicy, sweet mango flavoured jelly, perfectly placed between the classic light sponge base and the crackly dark chocolate coating. An ideal feel-good bite for anyone craving a tropical vibe in their day.
The new launch is set to become a cult-worthy favourite for shoppers looking to tropic like it's hot.
Jaffa Cakes Mango flavour is our way of keeping things fun, staying ahead of the flavour curve, and giving everyone a little taste of the tropics this summer
Russell Smith, Marketing Manager at Jaffa Cakes
Jaffa Cakes Mango flavour will be rolling out across selected wholesale depots during June 2026, and will be available as a 12x110g case.
To maximise your sales, we'd recommend placing these in your Biscuits fixture alongside Jaffa Cakes original flavour.
