Industry news
Jaffa Cakes finally says "let them eat biscuits". McVitie's limited‑edition Jaffa Cakes Digestives biscuits bring together two of its best-known brands to settle the long-running cake vs biscuit debate.
In a bid to end the decades-long debate, McVitie’s has finally given biscuit believers what they really want - an actual Jaffa Cake biscuit.
After decades of debate, group chat spats, and divided households, the McVitie’s Jaffa Cakes team has been driven to create something it swore it would never be: a biscuit.
The iconic collaboration between two beloved McVitie’s brands, Jaffa Cakes and Digestives, is now on shelves.
With this latest launch, McVitie’s HQ has swapped sponge for something that you can actually dunk - choosing to end the decades-long debate, once and for all. How? With the launch of a limited edition Jaffa Cakes Digestive biscuit.
A spokesperson for McVitie’s commented: "we’ve spent years and a considerable amount of time proving that Jaffa Cakes (clue’s in the name) are cakes. But we are setting the record straight once and for all, and it seems creating an actual biscuit is the only way forward".
We hope cake and biscuit fans alike enjoy it, and that biscuit-believers across the UK can finally put the debate to bed.
The new limited-edition McVitie's Jaffa Digestive Biscuits will be rolling out across wholesale depots during July 2026, and will be available as a 12x250g case in £1.99 price marked packs.
To maximise your sales, we'd recommend placing these in your Biscuits fixture alongside similar McVitie's Chocolate Digestives flavours, e.g.: McVitie's White Digestives and McVitie's Caramel Digestives.
