Industry news
Looking for something new to excite your shoppers? McVitie's is introducing a fresh twist on two much-loved classics with a limited-edition summer launch.
This summer, McVitie's is expanding its Chocolate Digestives range with the launch of limited-edition McVitie’s Mint Club Digestives, bringing together two much-loved McVitie's icons for the first time.
The new biscuits combine McVitie’s Milk Chocolate Digestive with the nostalgic mint flavour of Club Mint bars, delivering the perfect balance of chocolate, mint and crunchy golden Digestives biscuit.
Both McVitie's Chocolate Digestives and Club Mint have very loyal fans, so we’re excited to see them unite for the first time in this special limited edition
Eleonore de Saint Perier, Brand Manager, pladis UK&I
Limited edition McVitie’s Mint Club Digestives will be rolling out exclusively across Booker wholesale depots during July 2026, and will be available as a 12x266g case.
To maximise your sales, we'd recommend placing these in your Biscuits fixture alongside similar McVitie's Chocolate Digestives flavours.
