Industry news
McVitie's is expanding its Digestive range with a new Grab Pack format. The Original Digestive and Chocolate Digestive biscuits will now be available in a 6 biscuit pack, perfect for on-the-go customers. Price-marked packs available at just 50p and 89p.
McVitie’s is expanding its iconic Digestives range with the launch of a new Grab Pack format, designed to meet growing demand for convenient, on-the-go snacking.
Available in both Original and Chocolate, the new packs contain six digestive biscuits, making them ideal for impulse and managed convenience stores.
Whether enjoyed as a snack between meals or while on the move, the smaller pack format provides a convenient option for busy consumers to satisfy their hunger. They also come in a competitive price-marked pack at just 50p for Original Digestives and only 89p for Chocolate Directives
These packs also support retailers by driving incremental sales in impulse-led missions, offering a biscuit alternative to standard confectionery and chocolate bars.
The perfect partners for commutes, mid morning pick me up, lunch, picnics and days out!
McVitie’s Digestives Grab Packs offer a great opportunity to trial new locations in store.
COFFEE MACHINE
Opportunities to be present as the complementary snack to coffee purchases.
CONFECTIONARY & TILL
At just 50p and 89p, Grab Packs offer customers something different versus the typical confectionery items at the front of your store.
We know consumers are increasingly looking for smaller, portable formats that fit into busy, on-the-go lifestyles.
Daniel Shemoon, Marketing Manager for McVitie’s
McVitie’s Digestives Grab Packs will be rolling out across wholesale depots during March 2026.
The Original Digestives will be available as a 10x90g case in £0.50 price marked packs.
Chocolate Digestives will be available as a 10x100g case in £0.89 price marked packs.
