Industry news
McVitie’s Jaffa Cakes unveils another all-new take on the iconic treat that has divided the nation for decades. Is it a cake? Is it a biscuit? Well, this time, it's neither. It’s a cookie.
Jaffa Cookies are the latest innovation from McVitie’s keeping biscuit believers on their toes.
Following the recent launch of Jaffa Cakes Digestives, fans may have thought they'd seen it all. But with Jaffa Cakes, that’s just the way the cookie crumbles.
A twist on the much-loved Jaffa Cakes, Jaffa Cookies combine a half-coated, soft-baked chocolate chip cookie with a tangy orangey centre. The result? A cookie that's unmistakably Jaffa and the latest innovation from McVitie’s keeping biscuit believers on their toes.
Everyone loves a Jaffa Cake, everyone loves a cookie, and Jaffa Cookies bring together the best of both worlds
Russell Smith, Marketing Manager, pladis UK&I
Russell continues, “It's the iconic Jaffa flavour people know and love, wrapped up in a soft-baked cookie that's perfect for those moments when only a cookie will do. And this one can be dunked!”
Jaffa Cookies will be rolling out across wholesale depots during July 2026, and will be available as a 8x165g case in £2.50 price marked packs.
To maximise your sales, we'd recommend placing these in your Biscuits fixture along the top shelf with premium cookies like Fox's Chocolatey, Hobnob Cookies & Cadbury Crunchy Melts.
