A berry delicious twist on a true British icon

McVitie’s adds a berry twist with limited edition Pink Digestives Raspberry & Cream Flavour arriving this summer.

Pink is trending as a popular colour across food and drink

McVitie’s is adding to the range with golden-baked McVitie’s Digestives topped with a luscious raspberry and cream flavour coating.

As we continue to celebrate 100 years of McVitie’s Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation’s favourite

Benazir Barlet-Batada, Marketing Director, pladis UK&I

Consumers are currently enjoying nostalgic flavours across a wide range of food and drink products, and nostalgia in food isn’t just about recreating the past: it’s about rediscovering it in way that feels new and exciting.

Our new Pink Digestives are fun, fresh and packed with fruity flavour, designed to delight loyal Digestives fans and foodies alike.

McVitie’s Pink Digestives are rolling out across wholesale depots from July.