Industry news
Take advantage of the opportunity to boost your biscuit sales with the new McVitie’s Moments campaign, now live nationwide. With eye-catching on-pack promotion and the chance for shoppers to win exclusive experiences, the activity is designed to increase visibility and drive impulse purchase in-store.
A major new McVitie’s Moments campaign is now live across the UK, giving you a strong opportunity to drive biscuit sales in your store.
The campaign is built on a clear insight: today’s shoppers are struggling to switch off. Nearly half of Brits (46%) say they feel guilty for taking a break, while over half (54%) feel pressure to always be “on”. Busy routines mean many are missing out on everyday moments, with 48% saying they’re too busy to stop and reset during the day.
McVitie’s is tapping into this by encouraging shoppers to pause, enjoy a biscuit and reconnect — bringing relevance back to the everyday biscuit break and driving more frequent consumption occasions.
The campaign is supported by nationwide marketing and a wide range of McVitie’s products featuring the on-pack promotion, helping fixtures stand out and prompting shoppers to pick up.
With the chance for your shoppers to win exclusive experiences and event tickets, alongside a retailer promotion rewarding strong in-store execution, the activity is designed to drive visibility and boost impulse purchase.
Altogether, this campaign is designed to boost visibility, increase purchase intent and drive repeat buying — helping retailers convert strong brand activity into increased sell-through.
To make the most of the opportunity, ensure you’re stocking key McVitie’s lines featuring the on-pack promotion and supporting them with strong in-store display.
