Industry news
If you're looking for more ways to deliver value to your shoppers, there's some good news from McVitie's with a selection of the most popular Digestives flavours now available in a new lower £1.99 Price Marked Pack.
A selection of the most popular McVitie's Digestives flavours are now available in a new lower £1.99 Price Marked Pack (down from £2.25), helping you offer shoppers even better value on some of the nation's favourite biscuits.
This isn't a smaller pack at a lower price. You're getting the same great product, the same pack format and the same great taste, now with a lower £1.99 PMP.
The new £1.99 PMP range will be rolling out across wholesale depots during July 2026, and will be available as:
Shoppers continue to look for value when they're choosing everyday treats. By stocking these new £1.99 PMPs, you can offer a trusted, well-known brand at a more accessible price point.
With no reduction in pack size, these products give you a compelling value proposition that's easy for shoppers to understand and easy for you to communicate in store.
Look out for the new £1.99 PMPs through your wholesaler and give your shoppers the value they're looking for with the biscuits they already know and love.
