Industry news
McVitie’s is bringing even more indulgence to convenience shelves this autumn with the launch of two Signature favourites in £2.25 price-marked packs—designed to offer standout value and irresistible appeal for shoppers seeking a little luxury.
Hitting the shelves in late September, two McVitie's Signature flavours will now be available in £2.25 price-marked packs.
Available nationwide via major wholesalers, these new formats are perfect for retailers looking to drive premium biscuit sales with trusted branding and clear pricing.
The new PMP format makes them an easy pick for impulse buyers and adds clarity and confidence at shelf, helping drive trial and repeat purchase.
McVitie’s Signature Caramel Chocolate Rounds and Chocolate Cream Swirls will be rolling out across wholesale depots from late September 2025, and will be available in £2.25 price-marked packs.
With the colder months approaching, shoppers will increasingly seek comforting, indulgent treats.
These new price-marked packs bring that premium experience to the convenience channel, and offer shoppers the opportunity to "trade up" their biscuit purchase... helping to boost basket values too.
