Industry news
McVitie's unveil two new additions to the Signature range
McVitie’s is expanding its Signature range with two new irresistible chocolate snacks – the Signature Crispy Wafer and Chocolate Truffle Bar.
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Industry news
Industry news
McVitie’s has announced two additions to its luxurious Signature range – the Signature Crispy Wafer and Chocolate Truffle Bar.
McVitie’s is expanding its Signature range
Available at wholesalers from April, the all-new McVitie’s Signature Crispy Wafer offers a multi-layered snack featuring layers of crisp wafer and hazelnut cream enveloped in thick, velvety milk chocolate.
Also joining the Signature collection, the McVitie’s Signature Chocolate Truffle Bar delivers a thick milk chocolate shell encasing a luxuriously smooth chocolate cream filling and a crunchy cocoa biscuit centre.
These new bars are a great way to enhance your confectionery fixture, perfect for customers looking for a satisfying on-the-go treat or an after work indulgence.
Since its launch in 2024, Signature has been about bringing a touch of luxury to everyday moments through quality, thoughtfully crafted confections.
Daniel Shemoon, Marketing Manager for McVitie’s
Availability:
The new Signature bars will be rolling out across wholesale depots during April 2026. The Signature Crispy Wafer bars will be available as a 18x45g case, and the Signature Chocolate Truffle bars as a 24x35g case both in £0.89 price marked packs.
Merchandising recommendation:
To maximise your sales, we'd recommend placing these Signature bars in your Confectionery Singles fixture alongside McVitie’s Gold Billions, KitKat Chunky and Cadbury singles.
